YASTEST
Brings consistency and discipline
to its brand house
TORONTO, Oct. 26, 2017 (GLOBE NEWSWIRE) -- AGF
Management Limited (AGF) (TSX:AGF.B) today unveiled a new
brand that reflects the firm's growth strategy, while bringing
alignment across its suite of brands.
A photo accompanying this announcement is
available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/4d24c5b8-5fce-42db-9b65-88b1ed300dc1
"Our rebrand signals the evolution of our story
and reflects the disciplined approach we apply to everything we do
at AGF -- from how we manage money to serving our clients to
driving efficiencies in how we run our business," said Blake
Goldring, Chairman and Chief Executive Officer, AGF. "I'm pleased
that we could launch this rebrand as we celebrate our 60th anniversary.
It reflects how we are moving forward and looking ahead to the next
60 years."
The rebrand is yet another step in the advancement
of AGF's strategy, which has grown the firm from their traditional
mutual fund roots to a diversified global asset management firm
that covers all major market segments and geographies.
Karrie Van Belle, Senior Vice-President, Head of
Marketing and Communications joined AGF in October 2016 to lead the
rebrand and re-orient AGF in the minds of clients and investors
around the world.
"AGF has a great story to tell and through our
rebrand we can now deliver that story more effectively," said Van
Belle. "It's about bringing consistency and discipline to the
brand, while modernizing AGF's identity to show the positive
changes AGF has been focused on over the past number of years."
The rebrand effort was a year-long process that
began from a discovery phase to an end creative development phase
incorporating feedback from clients, prospects, employees and
third-party industry research.
The rebrand also reduces the number of brands AGF
manages across their platforms, while bringing alignment across
brands like InstarAGF and AGFiQ, which recently announced that its
lineup of QuantShare ETFs will be renamed to AGFiQ ETFs (name
changes to be effective by early November).
Invested in
Discipline
The financial industry is in an era of change. New
products and technologies are appearing every day, and the changing
needs of investors are evolving the way investment firms provide
their services. AGF's value proposition - brought to market as
"Invested in
Discipline" and its new corporate
mission "To bring stability to the world
of investing" -- signal the strategy the firm put in
place to deliver best-in-class quality of service; consistent and
repeatable investment performance that delivers long-term capital
growth with downside protection, and innovative products designed
to meet the evolving needs of clients.
This disciplined approach is also driving a
culture of change at AGF as the leadership team grows with new
talent and promotions; through greater global collaboration across
the firm's investment management teams which now expands across six
countries and three continents; and further adopts and strengthens
its risk management processes leveraging its factor-based investing
and environmental, social and governance best practices across the
firm's investment management platform.
"Over the last few years, we have been focused on
remaining relevant to our clients, while delivering on our
strategy," added Goldring. "Today, we are making progress and that
has been reflected in our share price, which has appreciated 57% in
the last year."
Early next week, AGF will be launching a new
advertising campaign that reflects AGF's value proposition and
corporate mission to bring stability to the world of investing.
New AGF.com
AGF's new look and feel has also been captured
on AGF.com. The streamlined
website makes it easier for advisors and their clients to do
business with AGF with an improved user experience including,
direct access to a product search, a product finder that allows
filtering and quick links to fund resources and easier to navigate
product pages.
Tiger Logo
As part of the rebrand, AGF is launching an
updated tiger logo. AGF first introduced the tiger as its corporate
symbol in 1983. At the time, the tiger was presented as a patient,
strategic hunter ready to act quickly when circumstances dictate,
but prepared to wait for opportunities. When thinking about
discipline, there was a natural association with these qualities of
the tiger.
"As we move forward, leveraging the existing brand
equity and industry familiarity of the tiger made sense," added
Goldring. "The tiger is a part of AGF's DNA and what better way to
preserve our roots than with the symbolism of the tiger, while
introducing the new AGF."
About AGF Management
Limited
Founded in 1957, AGF Management Limited (AGF) is a
diversified global asset management firm with retail,
institutional, alternative and high-net-worth businesses. As an
independent firm, AGF strives to help investors succeed by
delivering excellence in investment management and providing an
exceptional client experience. AGF's suite of diverse investment
solutions extends globally to a wide range of clients, from
financial advisors and individual investors to institutional
investors including pension plans, corporate plans, sovereign
wealth funds and endowments and foundations.
AGF has investment operations and client servicing
teams on the ground in North America, Europe and Asia. With
approximately $35 billion in total assets under management, AGF
serves more than one million investors. AGF trades on the Toronto
Stock Exchange under the symbol AGF.B.
Media Contact
Amanda Marchment
Director, Corporate Communications
416-865-4160
amanda.marchment@agf.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: AGF Management Ltd. via Globenewswire
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