CropLife Asia Awarded for New Approach to Farmer Communication
24 Avril 2017 - 11:00AM
JCN Newswire (English)
India pollination project 'Madhu Sandesh' wins Asia Pacific
Excellence Awards
|
(Second and third from left) Somang Yang, CropLife Asia, and
Ricky Ho, Bayer CropScience, receiving the Asia Pacific Excellence
award during the ceremony |
SINGAPORE, Apr 24, 2017 - (ACN Newswire) -
CropLife Asia took home the Asia Pacific Excellence Award in the
Non-Governmental Organizations & Associations category at a
ceremony held on 19 April 2017 at the Harbour Grand Kowloon in Hong
Kong.
Through the 'Madhu Sandesh' program, farmers in the state of
Maharashtra, India are provided rental bee hives to ensure
pollination of their crops. This not only results in improved yield
and incomes for farmers but also instills a holistic understanding
of the need to use crop protection products in a manner that
protects the environment, ecosystems, and human health.
At the end of the first year, 90% of the 180 program participants
reported better quality crops. Pomegranate farmers saw an average
of 35% increase in their yields, corresponding to a 42% increase in
income while the training they received helped reduce waste.
Moreover, the farmers who benefitted from the program became
greater advocates of promoting pollination, protecting the
environment and using crop protection products responsibly. The
programme continues to enroll more participants as it moves into
its second year.
"We are extremely proud to receive this recognition, which was made
possible thanks to the effort and excellent teamwork of our
partners ICAR and KVK Baramati," said Dr Siang Hee Tan, Executive
Director of CropLife Asia.
"The onus is on us to ensure farmers across the region are able to
produce more food for a growing population with fewer resources as
well as less impact on the environment - and realize the better
quality of life that comes with higher yields. The 'Madhu Sandesh'
project shows us an effective way to engage farmers with our core
message on responsible use, and to ensure they spread this message
in their communities."
The Asia Pacific Excellence Awards are organized by Communication
Director, a global magazine for corporate communications and public
relations, and celebrate the most outstanding achievements of
professionals and organizations in the field.
To find out more about the 'Madhu Sandesh' project, please watch
this video at the following domain:
https://www.youtube.com/watch?v=6QY1FOFqZo0
About CropLife Asia
CropLife Asia is a non-profit society and the regional organization
of CropLife International, the voice of the global plant science
industry. We advocate a safe, secure food supply, and our vision is
food security enabled by innovative agriculture. CropLife Asia
supports the work of 15 member associations across the continent
and is led by eight member companies at the forefront of crop
protection, seeds and/or biotechnology research and development.
For more information, visit us at www.croplifeasia.org.
Source: CropLife Asia
Contact:
Duke Hipp
Director, Public Affairs
CropLife Asia
Tel: +65 6221 1615
duke.hipp@croplifeasia.org
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