Emma and Beter Bed Holding are waking up the European mattress market
17 Août 2017 - 3:00PM
Today, Emma and
Beter Bed Holding are putting their signatures on a collaborative
contract for the Benelux and DACH countries (Germany, Austria, and
Switzerland). Europe's most successful 'mattress startup' Emma and
market leader Beter Bed will be enhancing each other's qualities
with this contract. By joining forces, the consumer will be even
better served both online and offline. The retail formats of Beter
Bed and Matratzen Concord will include a full assortment from Emma
in their stores. For Emma, this collaboration means a new, analogue
distribution outlet that offers high name recognition, the option
to test out the mattress, and exceptional sales advice.
Customer satisfaction and
service
The strategy that makes Beter Bed Holding NV so successful, is
characterised by an extensive assortment, competitive prices,
extremely customer-oriented thinking, and in-depth services. The
Beter Bed and Matratzen Concord formats align seamlessly with the
core and brand values of Emma. 'Together, we will stimulate both
the online and offline market a new impulse', according to Manuel
Mueller, CEO of the Bettzeit Gruppe.
Online
expertise
Due to the
collaboration with Emma, Better Bed Holding anticipates that a
younger client base will be attracted to its stores and websites,
which will increase its market share. 'For us, an alliance with
Europe's fastest-growing online mattress start up is a fantastic
addition to our product offerings that will contribute to the
growth of Beter Bed and Matratzen Concord', explains Ton Anbeek,
Statutory Director of Beter Bed Holding NV.
Beter Bed Holding
NV
Beter Bed Holding is a European retail organisation that strives to
offer its customers a comfortable and healthy night's rest every
night at an affordable price. The company does this via stores and
its own web shops through the formats:
-
Matratzen Concord, located in Germany,
Switzerland, and Austria;
-
Beter Bed, located in the Netherlands and
Belgium;
-
Beddenreus, located in the Netherlands;
-
El Gigante del Colchón, located in Spain;
-
Sängjätten, located in Sweden;
-
Literie Concorde, located in France.
The retail formats ensure products of good
quality, offer customers the best advice and always the best
possible deal.
Beter Bed Holding is also active as a wholesaler
of branded products in the bedroom furnishing sector via its
subsidiary DBC International. The international brand M Line is
sold in the Netherlands, Germany, Belgium, Spain, Austria,
Switzerland, France, Sweden and the United Kingdom.
In 2016, the company achieved net revenue of €
410.5 million. with a total of 1,206 stores.66.4% of this figure
was realised outside the Netherlands.
Beter Bed Holding N.V. has been listed on the
Euronext Amsterdam since December 1996 and its shares (BBED
NL0000339703) have been included in the AScX Index.
Emma
Emma is a part of Bettzeit Gruppe and was founded in 2013. Emma
offers one of the best-selling online mattresses in Europe, which
came up as the best in Consumentenbond tests (March '17 and May
'17). The development of mattresses is one of Bettzeit Gruppe's
strong points, which also develops the foam material for the
mattress. The Emma mattress has since received several accolades
from other independent consumer organisations. Just as with Beter
Bed, customers are allowed to test out the mattresses for 100 days
at home. Since Emma is convinced of its quality, it also provides a
10-year guarantee for their mattresses. Last year, Emma achieved a
revenue of € 15 million in Germany, Austria, and Switzerland, and
is available in ten European countries.
For more information, please
contact:
Beter Bed
Holding NV
Ton Anbeek, Statutory Director
Mob.
+31 (0)6 53662838
Email:
ton.anbeek@beterbed.nl
Website:
www.beterbedholding.com
Emma
Kathrin Roth / Simone Schuchert
HOSCHKE & CONSORTEN Public Relations
GmbH
Tel.:
+49 40 36 90 50-48 / 32
E-Mail:
k.roth@hoschke.de / s.schuchert@hoschke.de
Link to the pdf of the press release:
press release 17-08-2017
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Beter Bed Holding NV via Globenewswire
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