Ingenico ePayments Reports Record Breaking Online Sales during Black Friday Weekend
02 Décembre 2016 - 11:00AM
Ingenico ePayments, the online and mobile division of Ingenico
Group, today reported that it processed 29% more payments during
this year's Black Friday weekend compared to the same weekend in
2015. Over the course of the weekend, starting on Thanksgiving Day
(24th November) in the US and finishing on Cyber Monday (28th
November), Ingenico ePayments twice broke its record for most
payments processed in a single day.
The increase in payments was primarily driven by
strong growth in Europe, where the UK, France, Germany, Spain and
Italy all showed strong momentum. By comparison, the United States
saw only minor growth year-on-year. Although still small in
absolute terms, Ingenico ePayments also saw a marked increase in
the number of transactions from Latin America and
Asia.
Compared to previous years, online shopping is
increasingly spread over the entire weekend. For many markets,
including the UK, Germany, Canada, Spain and Italy, the two days
between Black Friday and Cyber Monday also register among the
busiest online shopping days of the year to date. In the United
States, online shopping is still most popular on Cyber Monday, with
Black Friday sales historically more brick and mortar
focused.
Remarkably, for a shopping day that is
associated with steep discounts, Average Transaction Values are
actually up compared to other Fridays this year. This is
particularly visible in Germany, where ATV is up as much as 30%,
and the US, with an increase of 21%. The UK, on the other hand, saw
a much more modest 2.5% increase in ATV, but on much larger volumes
compared to regular Fridays.
"From our data analysis, we had
anticipated a record-breaking weekend, and it sure didn't
disappoint. While Thursday and Friday stood out, it was interesting
to see the spending patterns hold up across the entire weekend and
into Cyber Monday. Black Friday and Cyber Monday are morphing into
one, massive online shopping weekend," said Pierre-Antoine
Vacheron, Executive Vice President, Ingenico ePayments.
"People from more countries are spending more money per
purchase across more days - it's clear that online commerce is
driving retail forward this holiday season. We are very proud to
have provided the platform that our merchants count on during peak
sales, and look forward to breaking our new records
soon."
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These statistics are based on Ingenico ePayments
online retail data from November 2015 to December 2016. They do not
capture total country spending for each individual but are
extrapolated from payments processed by Ingenico ePayments in the
aforementioned geographies.
About Ingenico ePayments
Ingenico ePayments is the online and mobile
commerce division of Ingenico Group. We connect merchants and
consumers, enabling businesses everywhere to go further beyond
today's boundaries, creating the future of global commerce. As
industry leaders since 1994, our innovative spirit drives us
forward across all channels. We are the trusted partner of over
65,000 small and large merchants who rely on us to make payments
easy and secure for their customers. With advanced data analytics,
fraud management solutions and cross-border commerce expertise, we
help merchants optimize their business and grow into new markets
around the world. For more information, visit
https://latin-america.ingenico.com/epayments or follow us on
LinkedIn and Twitter
Contacts
CommunicationCoba
TailleferExternal Communications manager
coba.taillefer@ingenico.comT./ +33 1 58 01 89 62 |
InvestorsStéphanie
Constand-AtellianVP Investor
Relationsstephanie.constand@ingenico.comT./ +33 1 58 01 85 68 |
InvestorsCaroline AlamyInvestor
Relations managercaroline.alamy@ingenico.comT./ +33 1 58 01 85
09 |
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