Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
26 Février 2015 - 9:00AM
Ipsos Launches Ipsos Connect for Brand
Communication, Advertising and Media Services
Paris, February 26, 2015 - Ipsos is pleased to
announce the launch of Ipsos Connect, a global specialized business
to coordinate Ipsos' services in the domains of Brand
Communication, Advertising and Media. Ipsos Connect amalgamates the
legacy brands of Ipsos ASI and Ipsos MediaCT.
As the worlds of brand
communications, advertising and media become increasingly complex,
fragmented and digitalized, Ipsos has made the decision to help its
clients better embrace this modern complexity. Ipsos will be
connecting the world class knowledge of both Ipsos ASI and Ipsos
MediaCT in brand, advertising and media research, with investment
in new approaches and products that will be a better fit to the
digital age.
"The newly formed business line is
in response to the converging of the needs of our ASI and MediaCT
client groups. This is one of the most significant initiatives we
are taking at Ipsos within the framework of our strategic "New Way"
program to ensure our business is more relevant and more effective"
says Didier Truchot, Founder and CEO of Ipsos.
Ipsos Connect will be led by
Yannick Carriou and will report to Didier Truchot, Ipsos CEO and
Chairman. Yannick Carriou has been the Global Head of both the
Ipsos MediaCT and Ipsos ASI legacy brands since December 2013. He
joined Ipsos in 2010 as Country Manager for France.
Commenting on Ipsos Connect,
Carriou says: "In marketing and communications, there are very few
topics that are triggering as many client questions as those about
the changes in media consumption behavior, the new forms of
advertising and communication, the intrusion of social networks to
balance and sometimes counter the top-down speeches of brands and
media, the fragmentation of media channels and the growing
importance of content to attract audiences. Ipsos Connect aims to
be the preferred global partner for companies to measure and
amplify how media, brands and consumers connect through compelling
content, great communication and relevant media choices."
GAME CHANGERS
« Game Changers » is the
Ipsos signature.
At Ipsos
we are passionately curious about people, markets, brands and
society.
We make our changing world easier and faster to navigate and
inspire clients to make smarter decisions.
We deliver with security, speed, simplicity and substance. We are
Game Changers.
Ipsos is listed on Eurolist - NYSE-Euronext.
The company is part of the SBF 120 and the Mid-60 index
and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters
ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
Ipsos launches Ipsos
Connect
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: IPSOS via Globenewswire
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