JCDecaux and Cellnex sealed a commercial alliance to speed up the roll-out of "small cells" and DAS in Spain and Italy
09 Février 2017 - 6:10PM
JCDecaux and Cellnex sealed a
commercial alliance to speed up the roll-out of "small cells" and DAS in Spain and Italy
Paris, 09 February 2017. JCDecaux,
the number one outdoor advertising company worldwide, and Cellnex
Telecom, the Europe's leading independent operator of wireless
telecommunications infrastructure, have signed a commercial
cooperation agreement to speed up the roll-out of the new mobility
broadband networks based on "small cells" and DAS (distributed
antenna system) technologies.
One of the key challenges for
current 4G and future 5G technologies is the exponential increase
in mobile data traffic caused by the wealth of content and services
offered by network access operators and the capacity developed by
the new-generation terminals.
Adding together
capacities to offer a comprehensive solution to mobile
operators
"Small cells" and DAS networks
significantly increase the actual data transmission capacity that
operators offer their customers thanks to densification and to
greater equipment capillarity. This means that the cells (areas)
covered by each antenna are smaller, helping to better distribute
data traffic among connected users and transmission elements.
To achieve this, JCDecaux and
Cellnex Telecom will offer joint end to end solutions to their
customers in Italy and Spain to facilitate network densification
from design to maintenance while streamlining site acquisition:
-
on the one hand, the roll-out of "small cells"
in the street furniture that can elegantly house the small cells in
vibrant urban environments in consultation with Cities and in
accordance with local planning regulations and other assets managed
by JCDecaux in cities and high-traffic areas (airports, shopping
centres, stations), with the ability to manage site installation
and maintenance;
-
and, beyond these, the definition of a network
architecture -provided by Cellnex- providing an overview of all of
the elements in the urban space, thus offering a comprehensive
engineering solution ranging from the identification and selection
of eligible sites -advertising supports, bus shelters, as well as
other urban furniture elements-, connectivity to these elements
-fibre, microwave links-, civil engineering works, global operation
and maintenance, etc.
Tobias
Martinez, CEO of Cellnex, said: "This sum of capacities will make the most of Cellnex
Telecom's knowledge and experience in network management, both in
terms of passive infrastructure and in terms of active
elements. It will maximise the available location capacity in
the street furniture assets managed by JCDecaux, by integrating them as a core
component of a network of "small cells" and DAS that may require a
more comprehensive and integrated design and planning than that
offered by the individual management of just one part of the
street furniture."
Jean-Charles
Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: "Developing connectivity and Smart City
solutions is strategic for JCDecaux and we are convinced that
partnering with Cellnex, a major European player and especially in
Italy and Spain, will bring comprehensive solutions for mobile
operators to face the ever increasing data demand. These solutions
will allow them to improve the capacity of their networks where
they most need it while preserving cities landscapes with our
seemless and aesthetic integration solutions. As the number one street furniture player worldwide, we
work hard to incorporate the most innovative technologies and
creative concepts for the benefit of the cities, citizens,
advertisers and their brands".
About
JCDecaux
JCDecaux is the number one Outdoor
Advertising company worldwide. JCDecaux is listed on Euronext Paris
and is part of the Euronext 100, FTSE4Good and Dow Jones
Sustainability Europe indexes. JCDecaux invented the concept
of Street Furniture in 1964 and today is the only global company
that is exclusively focused on Outdoor Advertising. JCDecaux
is number one worldwide in street furniture, number one worldwide
in transport advertising, the European leader in billboard
advertising and the number one worldwide for self-service bicycle
hire. With 12,850 employees, the Group is present in over 75
countries and 4,435 cities with more than 10,000 inhabitants, where
it offers high-quality, aesthetic street furniture. JCDecaux
operates almost 51,000 digital advertising panels globally, in the
world's leading airports, metros, railway stations, shopping
centres and along roadsides. The Group generated revenue of
€3,392.8m in 2016.
About Cellnex
Telecom
Cellnex is Europe's leading
independent operator of wireless telecommunications infrastructure,
with a total portfolio of over 19,000 sites, including the DAS
(distributed antenna systems) nodes managed by CommsCon, a Cellnex
Telecom company based in Milano. From January to September 2016,
Cellnex achieved revenue of € 520 million (up 15%) and EBITDA
of € 208 million (up 18%). The company is present in Italy,
Spain, France, Netherlands and the United Kingdom
Cellnex's business is structured
around three areas: mobile telephony infrastructures; audiovisual
broadcasting networks; security and emergency service networks and
solutions for smart urban infrastructure and services management
(smart cities and the "Internet of Things" (IoT)).
JCDecaux Contacts
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 -
agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 -
arnaud.courtial@jcdecaux.com
Cellnex Contact
Public and Corporate Affairs Department / Corporate
Communication
Tel. +34 935 031 416
comunicacion@cellnextelecom.com
09-02-2017 # Partenariat JCDecaux
et Cellnex_UK
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Source: JCDecaux via Globenewswire
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