JCDecaux, as a partner of Panama City's ambitious Smart City project, introduces new connectivity and information services
14 Février 2017 - 5:40PM
JCDecaux, as a
partner of Panama City's ambitious Smart City project, introduces
new connectivity and information services
Paris, 14
February 2017 - JCDecaux SA (Euronext Paris: DEC), JCDecaux
S.A. (Euronext Paris: DEC), the number one outdoor advertising
company worldwide, is working with Panama City in its move to turn
itself into a "Smart City" by rolling out innovative digital
services.
Free Wi-Fi
JCDecaux has been Panama City's
bus shelter concession holder since 2002. Working in tandem
with Wigo, Panama's largest free hotspot network with more than 1.3
million unique users, JCDecaux launched free Wi-Fi service on 16
January this year at 50 bus shelters in the country's capital.
Users can now access the web easily and free-of-charge through a
portal that also provides transit information, such as which buses
serve a particular stop. It also allows them to geo-locate the next
bus on a city map and receive public-service announcements from the
city government.
To fund this service and to extend it to more bus shelters,
JCDecaux has chosen to explore new market opportunities, such as
the sale of advertising on the Wigo connexion portal. This new
connected advertising opportunity offers brands a premium audience
and a perfect fit with the power of traditional networks.
Small
cells
With connectivity being essential
to building tomorrow's Smart Cities, JCDecaux has partnered with
mobile network operators by offering them its street furniture in
which to install small cells. This helps enhance coverage and
performance of phone and data networks in the densest urban
areas.
In mid-December 2016, for example,
JCDecaux joined with Telefónica SA to install a pilot 3G small cell
in a Panama City bus shelter, in order to test the device's
performance.
A multi-year national framework contract has also been signed to
help the operator replicate this initiative in other street
furniture in Panama, where JCDecaux operates more than 550 bus
shelters.
A new premium
digital offering
To expand its range of new
innovative digital services in Panama City, JCDecaux has installed
10 digital CIPs on masts, and manages, sells and maintains them.
With a broad range of connected services and interactivity
options, this premium network is a huge benefit to both
advertisers and the city government, which uses it for real-time
public-service or emergency announcements on Panama City's main
traffic arterial routes.
These developments form part of
Panama City's pioneering ambition to become Latin America's first
Smart City. JCDecaux's vision is to facilitate the circulation of
public-service announcements in real-time, in publicly accessible
areas, using an enhanced wireless network and connected street
furniture, all the while meeting advertisers' needs.
Jose Blandón
Figueroa, the Mayor of Panama City, said:
"I am very pleased to have inaugurated the free
Wi-Fi provided by JCDecaux and Wigo in 50 Panama City bus shelters on 16 January. Wigo and
JCDecaux are well renowned for their standards of user service.
This joint initiative has been welcomed by Panamanians with open
arms. It enables us to offer even more services to our citizens,
allowing them to stay connected and abreast of general-interest
messages from our city government. I am very proud that the capital
of Panama is Latin America's first "Smart City", thanks to a
sustainable business model and a fruitful relationship with
JCDecaux, the number one outdoor advertising company worldwide and
a pioneer in digital outdoor advertising."
Jean-Charles
Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: "I would like to thank Panama City's
government for the trust it has placed in us by making us a player
in its "Smart City" strategy. In fitting our bus shelters out with Wi-Fi access
points and small cells, and in expanding our network of digital
CIPs, we have once again served notice of our determination to be
one of the major players in Smart Cities and to take part in the
emergence of a connected city that is ever more human, open and
sustainable.
Through a virtuous ecosystem,
we facilitate access to information for the greater good of cities
and citizens for their mobility, as well as for advertisers and
their brands. The roll-out of high-quality networks has become one
of the major strategic challenges of urban attractiveness and
competitiveness, and we are convinced that our expertise, our
know-how and our innovative capacity will position Panama as
a model "Smart City" for all of Latin America."
Key figures for JCDecaux
-
2016 revenue: €3,392.8
billion
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100
index
-
JCDecaux is part of the
FTSE4Good and Dow Jones Sustainability Europe indices
-
No. 1 worldwide in street
furniture (524,580 advertising panels)
-
No. 1 worldwide in transport
advertising with more than 230 airports and 280 contracts in
metros, buses, trains and tramways (395,770 advertising
panels)
-
No. 1 in Europe for billboards
(177,760 advertising panels)
-
No. 1 in outdoor advertising in
Europe (731,390 advertising panels)
-
No. 1 in outdoor advertising in
the Asia-Pacific region (236,760 advertising panels)
-
No. 1 in outdoor advertising in
Latin America (62,860 advertising panels)
-
No. 1 in outdoor advertising in
Africa (32,840 advertising panels)
-
No. 1 in outdoor advertising in
the Middle East (16,280 advertising panels)
-
No. 1 worldwide for
self-service bicycle hire: pioneer in eco-friendly
mobility
-
1,129,410 advertising panels in
more than 75 countries
-
Present in 4,435 cities with
more than 10,000 inhabitants
-
Daily audience: more than 390
million people
-
12,850 employees
Communications Department: Agathe
Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations:
Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
JCDecaux partenaire de l’ambitieux
projet Smart City de Panama
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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