JCDecaux has won the street furniture contracts for Nantes and six communes in Nantes Métropole
27 Avril 2017 - 05:40PM
JCDecaux has
won the street furniture contracts for Nantes and six communes in
Nantes Métropole
Paris, 27 April
2017 - JCDecaux SA (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announces it has won the
street furniture contracts for Nantes, the 6th French city, and six
communes in Nantes Métropole for 20 years, following a competitive
negotiation that began in 2015 initiated by Nantes Métropole (total
population: 620,000).
These contracts, which were
previously held by competitors, comprise two groups (group 1:
Nantes, Rezé and St Sébastien - group 2: St Herblain, Orvault,
Sautron and La Chapelle-sur-Erdre) and include the installation,
marketing, upkeep and maintenance of:
-
Group 1: a minimum of 1,373 advertising street
furniture units (bus shelters, MUPI®, including digital ones,
Senior® and columns) and 635 non-advertising units.
-
Group 2: a minimum of 404 advertising street
furniture units (bus shelters and MUPI®) and 145 non-advertising
units.
Echoing the Nantes Tech digital
ecosystem and Nantes' smart city objectives, JCDecaux will roll out
57 bus shelters with solar panels and 130 bus shelters designed
with the potential to offer USB ports for mobile phone charging.
All bus shelters also have the potential to be equipped with Wi-Fi.
Furthermore, JCDecaux will install e-Village® interactive
touch-screens displaying relevant and useful informative content to
users, as well as new high-definition LCD iVision digital screens
with unrivalled outdoor image quality. These genuine innovation
hubs, will alternate between displaying real-time city information
and advertising, supporting citizens in their day-to-day lives
while offering exceptional visibility for advertisers, particularly
in Nantes, one of France's most economically dynamic cities, ranked
one of the top in the country to work in*.
Drawing on JCDecaux's expertise in
design to embellish its territory with street furniture, Nantes
Métropole has chosen diversity by opting for street furniture
designed by Lord Norman Foster, Patrick Jouin and JCDecaux.
To meet the Métropole's
expectations, JCDecaux, in accordance with its CSR policy, based
its offering around key environmental, energy and ecological
objectives, notably proposing several refurbished street furniture
units and optimising the raw material quantities required to
manufacture all of the street furniture. Each model underwent a
life cycle analysis to quantify the environmental impacts of its
design, production, operation and life span, in order to obtain a
reduction of 50% in its energy consumption.
Jean-Charles
Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: "We are very happy to have won the street
furniture contracts for Nantes, the 6th French city, and the
communes of Rezé, St Sébastien, St Herblain, Orvault, Sautron and
La Chapelle-sur-Erdre, which is in addition to the bicloo
self-service bike rental scheme that is already in place by our
teams, completing our global offering for the citizens of Nantes
and the many visitors to the capital of the Pays de la Loire
region. By deciding to place its trust in our expertise, Nantes
Métropole has further confirmed JCDecaux's strategy in innovation,
notably digital innovation, quality and sustainable development.
Through these new contracts, we will create around twenty new
fixed-term jobs and will be able to allocate more than 105,000
hours to rehabilitation schemes through partnerships with local
specialised operators.
We are proud to enhance our national presence with
this major advertising market, for which we have exclusive coverage
of territorial communication in Nantes and the six communes
associated with these contracts, and as the number one outdoor
advertising company in France and worldwide, we aim to deploy the
most cutting-edge technologies and creative formats for the
greatest benefits of the cities, citizens, advertisers and their
brands.
*98 French
agglomerations are ranked in this traditional classification
established by l'Express at the beginning of each year.
Key figures for
JCDecaux
- 2016 revenue:
€3,393m
- JCDecaux is listed on
the Eurolist of Euronext Paris and is part of the Euronext 100
and Euronext Family Business indexes
- JCDecaux is part of the
FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street
furniture (559,070 advertising panels)
- N°1 worldwide in
transport advertising with more than 220 airports and 260 contracts
in metros, buses, trains and tramways (354,680 advertising
panels)
- N°1 in Europe for
billboards (169,860 advertising panels)
- N°1 in outdoor
advertising in Europe (721,130 advertising panels)
- N°1 in outdoor
advertising in Asia-Pacific (219,310 advertising
panels)
- N°1 in outdoor
advertising in Latin America (70,680 advertising
panels)
- N°1 in outdoor
advertising in Africa (29,820 advertising panels)
- N°1 in outdoor
advertising in the Middle-East (16,230 advertising
panels)
- N°1 worldwide for
self-service bike rental scheme: pioneer in eco-friendly
mobility
- 1,117,890 advertising
panels in more than 75 countries
- Present in 4,280 cities
with more than 10,000 inhabitants
- Daily audience: more
than 410 million people
- 13,030 employees
Communications Department: Agathe
Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations:
Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
27-04-2017 # Nantes_UK
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The issuer of this announcement warrants that they are solely
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information contained therein.
Source: JCDecaux via Globenewswire
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