JCDecaux signs a new 15-year exclusive contract with Berlin for back-lit and digital advertising street furniture
09 Janvier 2018 - 06:21PM
JCDecaux signs a
new 15-year exclusive contract with Berlin
for back-lit and digital advertising street
furniture
Paris, January 9,
2018 - JCDecaux SA (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announced today that its
German subsidiary Wall, based in Berlin, signed a new 15-year
exclusive contract for all back-lit and digital advertising street
furniture excluding bus-shelters following a competitive
tender.
This new contract includes at
least 700 2m² panels, 900 4m² panels and 330 9m² panels which will
be either back-lit static, scrolling or digital. This franchise
will commence on January 1st 2019, by
replacing all existing structures with new ones specifically
designed for Berlin.
The 4,500 advertising bus-shelters
in Berlin which are operated by Wall (West Berlin until 31/12/2018
and East Berlin until 12/03/2020) will be subject to a
separate tender from BVG (Berlin Transport Authority).
Jean-François Decaux, Chairman of the Executive
Board and Co-CEO of JCDecaux, said in Berlin
today on signing: "Berlin with 3.6 million
people is the most important city in Europe's largest advertising
market. We are very pleased to continue to be Berlin's exclusive
partner for all back-lit and digital advertising street furniture
which is one of the fastest growing segments of the overall
advertising market in Germany where OOH now represents more than 6%
of advertising spend. This new contract will pave the way for
increasing the digitisation of our asset portfolio across all
formats (2m², 4m², 9m²) which will further enhance the
attractiveness of our OOH/ DOOH network for national, regional and
local advertisers".
Key Figures for
JCDecaux
-
2016 revenue: €3,393m, H1 2017
revenue: €1,641m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good and Dow Jones Sustainability Europe indexes
-
N°1 worldwide in street
furniture (559,070 advertising panels)
-
N°1 worldwide in transport
advertising with more than 220 airports and 260 contracts in
metros, buses, trains and tramways (354,680 advertising
panels)
-
N°1 in Europe for billboards
(169,860 advertising panels)
-
N°1 in outdoor advertising in
Europe (721,130 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (219,310 advertising panels)
-
N°1 in outdoor advertising in
Latin America (70,680 advertising panels)
-
N°1 in outdoor advertising in
Africa (29,820 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (16,230 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,117,890 advertising panels in
more than 75 countries
-
Present in 4,280 cities with
more than 10,000 inhabitants
-
Daily audience: more than
410 million people
-
13,030 employees
Communications Department: Agathe
Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations:
Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
01-09-2018 # Berlin_UK
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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