MCDecaux awarded 20-year Tokyo advertising bus shelter contracts by Fuji Express and Tokyu Bus Corporation
29 Septembre 2016 - 5:53PM
MCDecaux awarded
20-year Tokyo advertising bus shelter contracts by Fuji Express and
Tokyu Bus Corporation
Paris, 29
September 2016 - JCDecaux SA (Euronext Paris: DEC), the number
one outdoor advertising company worldwide, announced today that its
Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by
Mitsubishi Corporation) has been awarded the bus shelter
advertising contracts by Tokyo bus operators Fuji Express and Tokyu
Bus Corporation, for 20 years.
The contracts cover the design,
installation, maintenance and operation of advertising bus
shelters, predominately in Tokyo, as well as in Yokohama and
Kawasaki. Well-designed street furniture will enhance the urban
landscape and improve services for citizens, bus passengers, but
also tourists, specifically in the perspective of the 2020 Olympic
and Paralympic Games.
They will also enable MCDecaux to expand its advertising network
reach in Tokyo's central districts, including Minato (where the
prestigious Omotesando avenue and Tokyo Tower are located),
Shibuya, Meguro and Shinagawa.
MCDecaux now holds contracts with
10 of the 11 main private bus operators in Tokyo, which represents
a potential of more than 600 advertising bus shelters in the heart
of the Japanese capital, in addition to the minimum of 400 proposed
in the contract signed with the Tokyo Metropolitan Government on
June 29th.
With these new partnerships,
MCDecaux will further consolidate its position as market leader for
advertising street furniture in Japan, the third-largest
advertising market in the world, and will be able to offer
advertisers an unrivalled presence, with more than 2,000 2m²
advertising faces in Tokyo, on top of the almost 4,000 faces
already available in 41 cities across Japan, including all the top
20.
Jean-Charles
Decaux, Chairman of the Executive Board and co-CEO of JCDecaux,
said: "A few months after the award of the bus
shelter contract by the Tokyo Metropolitan Government, we are
extremely happy that Fuji Express and Tokyu Bus Corporation have
chosen MCDecaux to manage their advertising bus shelters. These
contracts will enable us to expand our service offering for the
people of Tokyo and strengthen MCDecaux's network in Japan,
providing further opportunities for advertisers and their agencies
to communicate their brand message, through premium locations and
wider coverage. We are very pleased that the
biggest Japanese cities and transport companies have placed their
trust in JCDecaux, for the maximum benefit of citizens, advertisers
and their brands."
Key Figures for
JCDecaux
-
2015 revenue: €3,208m,
H1 2016 revenue:
€1,617m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100
index
-
JCDecaux is part of the
FTSE4Good and Dow Jones Sustainability Europe indexes
-
N°1 worldwide in street
furniture (524,580 advertising panels)
-
N°1 worldwide in transport
advertising with more than 230 airports and 280 contracts in
metros, buses, trains and tramways (395,770 advertising
panels)
-
N°1 in Europe for billboards
(177,760 advertising panels)
-
N°1 in outdoor advertising in
Europe (731,390 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (236,760 advertising panels)
-
N°1 in outdoor advertising in
Latin America (62,860 advertising panels)
-
N°1 in outdoor advertising in
Africa (32,840 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (16,280 advertising panels)
-
N°1 worldwide for self-service
bicycle hire: pioneer in eco-friendly mobility
-
1,129,410 advertising
panels in more than 75 countries
-
Present in 4,435 cities with
more than 10,000 inhabitants
-
Daily audience: more than
390 million people
-
12,850 employees
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
29-09-2016 # Fuji Express et Tokyu
Bus Corporation_UK
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of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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