Mobistar : Launch of the Orange brand on the Belgian market
04 Mai 2016 - 12:45PM
Press release
Brussels, May 4, 2016
Launch of the Orange brand on the Belgian
market
-
The general meeting of shareholders approved the
change of the company name to Orange Belgium;
-
The transition to the Orange brand will begin to
be visible to customers as of Sunday, May 8;
-
Launch of Orange's first communication campaign
on Tuesday, May 10
The general meeting of
shareholders of Mobistar S.A., held this Wednesday May 4, approved
the adoption of the new company name by a very large majority.
Mobistar is now called Orange Belgium. Meanwhile, the shareholder
structure of the company and its governance remain unchanged.
The adoption of the name Orange
Belgium is the first step in the transition process from the brand
name Mobistar to Orange. All Mobistar teams will be mobilised to
make this transition a success.
In the coming days, the following
changes will be visible to customers:
-
Sunday May 8: the Mobistar website takes the
colours of the Orange brand and will be accessible via the address
www.orange.be;
-
Monday May 9 at 9 a.m.: the name
and ticker on the stock exchange will become Orange
Belgium/OBEL (ISIN code remains unchanged). The first quotation of
Orange Belgium will take place together with a "Bell Ceremony" upon
initiative of Euronext in Brussels with the opening of the
financial markets.
-
Tuesday May 10: an Orange communication campaign
is launched throughout the entire territory.
Meanwhile, deployment of the
Orange brand continues in the outlets.
At the end of the general meeting, the Chairman of the Board, Jan
Steyaert, said: "After the unanimous decision of the Board in
favour of the Orange brand, the adoption of the name Orange Belgium
marks the beginning of the transition to the Orange brand. All our
energy is now mobilised to make this launch a success and make us
stronger, through our convergent positioning on the Belgian
market."
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Mobistar via Globenewswire
HUG#2009874