WPT Enterprises, Inc. (NASDAQ: WPTE), creator of the World Poker Tour®
(WPT), and PokerStars, the world's largest poker company, today signed
the first international television sponsorship deal for WPT Season VII,
securing exclusive gaming sponsorship of selected broadcasts in Europe
and the Americas.
Specifically, PokerStars receives title sponsorship, exclusive in-show
educational or gaming site and brand integration in all WPT Season VII
“original” episodes (featuring commentary by Mike Sexton and Vince Van
Patten) airing in Canada, Germany, Italy and Netherlands.
Additionally, PokerStars and WPTE will collaborate to create “localized”
Spanish/Portuguese-language programs featuring native commentators for
specific territories in Latin America. To date, WPT has successfully
aired localized productions for previous seasons in France, UK,
Philippines, South Korea and Macedonia.
“TV sponsorship is an important part of our business, so having the
biggest company in the poker industry jump on board is an exciting way
to start international distribution of Season VII,” said Steve Lipscomb,
Founder and CEO. “We look forward to working with PokerStars as we roll
out the latest WPT programming to fans in these territories.”
About WPT
WPT Enterprises, Inc. (Nasdaq: WPTE) is one of the most recognized names
in internationally televised gaming and entertainment with brand
presence in land-based tournaments, television, online and mobile. WPTE
has lead innovation in the sport of poker since 2002, when it ignited
the global poker boom with the creation of the World Poker Tour® (WPT)
television show. Based on a series of high stakes poker tournaments, WPT
is now broadcast globally and premiered its all-new seventh season on
Fox Sports Net’s national sports network in the United States in January
of this year. WPTE also participates in strategic brand license,
partnership and sponsorship opportunities. For more information, visit www.worldpokertour.com.
(WPTEG)
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