Publicis Groupe Builds the First Professional Assistant Platform Powered by AI and Machine Learning
20 Juin 2017 - 05:50PM
Publicis Groupe Builds the First Professional Assistant
Platform Powered by
AI and Machine Learning
Publicis Groupe
makes a bold investment in the platform of the future
June 20, 2017 -
Paris - Publicis Groupe [Euronext Paris
FR0000130577, CAC 40] Chairman & CEO, Arthur Sadoun,
today announces the next step of The Power of One, initiated in
2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis
Groupe. After the acquisition of Sapient with its world-class
technology expertise, and after having broken the barriers between
our different entities to form Solution hubs, Publicis Groupe
builds the platform of the future: Marcel. Marcel will be the
first-ever professional assistant platform powered by artificial
intelligence and machine learning, that connects 80,000 employees
across 200 disciplines in 130 countries. Marcel draws on the
predictive nature of AI to identify opportunities, anticipate
clients' needs, connect people, and unleash creativity while
harnessing the power of the Groupe's data spine to drive business
solutions.
Marcel's features are inspired by
the results of Publicis Groupe's global talent survey conducted in
2017, revealing authentic insight about how the people within our
company want to work in the future.
Marcel will give Publicis Groupe
newfound opportunities to connect diverse and extreme skillsets
seamlessly -- designers with data scientists, robotics with retail
specialists, consultants with creators, the possibilities are
endless, business solutions infinite, all at the service of our
clients.
In order to develop and deploy the
platform, Publicis Groupe will shift its promotional budget from
industry events to focus its investment. In June 2018, Publicis
Groupe plans to launch Marcel exclusively at Viva Technology, the
world's leading event for technology and innovation, in Paris.
Publicis Groupe will resume its participation in industry events in
September 2018.
Arthur Sadoun, Chairman & CEO:
"Marcel is another milestone in our ambition to
become a platform at the service of our clients. Make no mistake,
it is an operational transformation. We are one of the last
industries that has yet to unleash the power of every individual
thanks to technology. It's time to draw a line in the sand for our
people."
Carla Serrano, Chief Strategy
Officer: "We are applying the strategy we
recommend to our clients to ourselves - future-proof your business
by delivering valued experiences to your clients, your partners and
especially your employees. With Marcel, every person that works at
Publicis will come face to face with their best work."
Mark Tutssel, Creative Chairman of
Publicis Communications: "Marcel is a platform for
talent and creativity without borders. It unleashes the collective
creative firepower of the Groupe, and is a springboard for the
infinite potential of ideas."
Named after Marcel Bleustein
Blanchet, the founder of Publicis and a creative visionary who
once said "An entrepreneur is a person who leaves
the least amount of time between an idea and its execution."
Marcel will allow just that.
Watch the video presentation of Marcel
here: http://bit.ly/2swnwZk
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About Publicis Groupe - The Power of
One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global
leader in marketing, communication, and
digital transformation, driven through the alchemy of
creativity and technology. Publicis Groupe
offers its clients seamless access to its tools and
expertise through modular offering. Publicis Groupe is organized
across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Mediavest | Spark, Blue 449, Performics), Publicis.Sapient
(SapientRazorfish, DigitasLBi, Sapient Consulting)
and Publicis Health. These 4 Solution hubs operate across
principal markets, and are carried across all others by Publicis
One, a fully integrated service offering bringing together the
Groupe's expertise under one roof. Present in over 100
countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference
! |
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Contacts
Publicis Groupe |
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Peggy
Nahmany
Corporate Communications
+ 33 (0)1 44 43 72 83
peggy.nahmany@publicisgroupe.com
Jean-Michel Bonamy
Investor Relations
+ 33 (0)1 44 43 77 88
jean-michel.bonamy@publicisgroupe.com
Chi-Chung Lo
Investor Relations
+ 33 (0)1 44 43 66 69
chi-chung.lo@publicisgroupe.com |
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This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Publicis Groupe via Globenewswire
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