Publicis.Sapient Launches New Enterprise Business Transformation Offering
16 Mars 2017 - 05:45PM
Publicis.Sapient
Launches New Enterprise Business Transformation Offering
Positions
SapientRazorfish to help clients drive customer-centric digital
transformation across the entire enterprise from CMO to CIO
PARIS, March 16,
2017 - Publicis Groupe [Euronext Paris: FR0000130577, CAC40]
today unveiled a new set of integrated offerings from
SapientRazorfish designed to help clients transform their
businesses in the connected world. As changing consumer
expectations and disruptive competitors have given rise to a
digital-first transformation imperative, companies increasingly
need a hybrid partner that combines the strengths of consultancies
and agencies with expertise in all areas, from management
consulting and innovation incubators to dynamic creativity,
technology and implementation services.
The integration of SapientRazorfish,
part of Publicis.Sapient, now culminates with the launch of a new
brand identity and six best-of-breed offerings, which clients from
across all industries will benefit from:
Together with the deep expertise of
Sapient Consulting and DigitasLBi, SapientRazorfish is uniquely
poised to deliver customer-centric digital transformation for
across the entire enterprise from CMO to CIO.
Clients are clamoring for transformation partners able to combine
customer-centricity and enterprise-wide connected digital
excellence.
"The market clearly needs a partner
that drives real and sustainable business transformation for the
connected age through an obsessive focus on the customer," said
Maurice Lévy, Chairman & CEO of Publicis Groupe. "Today's
business leaders are realizing that a bifurcated approach of
leaning on agencies to transform experiences and on consulting
partners to transform business processes no longer works - it's too
slow, too fractured, organizationally unsustainable and most
importantly, the focus on the customer gets lost in the
complexity."
The
customer is central to how business evolves.
"Our clients want skills and
capabilities across the entire spectrum, from customer experience
to deep technical implementation and strategy and consulting
expertise for transforming in the connected age," said
SapientRazorfish CEO Alan Wexler. "The new economic era requires
putting digital at the core of business, including new operating
processes and new ways of deploying technology. Innovation is
increasingly important as clients look to evolve business models
and leverage the bundling opportunity of platform effect."
SapientRazorfish stands out in its ability to help clients
realize digital business transformation.
Recognized as a leader for its
combination of deep expertise across verticals, strong alliances
and partnerships, and longstanding leadership positions in
commerce, creativity, customer experience and digital experience
delivery, SapientRazorfish was just named a leader in Digital
Business Transformation by IDC (a leading research firm). The IDC
MarketScape named SapientRazorfish a Leader for Worldwide Digital
Strategy and Agency Services: Digital Customer Experience
Consulting, Digital Operations and Digital Product Innovation.
"SapientRazorfish represents a new
breed of business transformation partner that combines the broadest
set of capabilities with the ability to configure easily and
effectively to serve all types of transformations, from marketing
to enterprise, using a client-centric, experience-led approach,"
said Michael Versace, Global Research Director, IDC WW Services,
Digital Strategy and Agency Services.
|
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global
leader in marketing, communication, and
digital transformation, driven through the alchemy of
creativity and technology. Publicis Groupe
offers its clients seamless access to its tools and
expertise through modular offering. Publicis Groupe is organized
across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Mediavest | Spark, Blue 449, Performics), Publicis.Sapient
(SapientRazorfish, DigitasLBi, Sapient Consulting)
and Publicis Health. These 4 Solution hubs operate across
principal markets, and are carried across all others by Publicis
One, a fully integrated service offering bringing together the
Groupe's expertise under one roof. Present in over 100
countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference
!
About SapientRazorfish
SapientRazorfish is a new breed of transformation partner designed
to help companies reimagine their businesses for the connected
world. With more than 12,000 people and 70 offices around the
globe, our capabilities span growth and business model strategy,
new product and service innovation, customer experience, enterprise
digital transformation, IT modernization, omni-channel commerce,
precision marketing, change management, digital operations, digital
innovation, data strategy and advanced analytics.
Business _ Reimagined for a Connected
World
www.sapientrazorfish.com | Twitter: @SR_ |
Facebook: www.facebook.com/sapientrazorfish | LinkedIn:
SapientRazorfish | Instagram:
instagram.com/sapientrazorfish
|
|
Contacts
|
|
Brittany
Slattery
|
SapientRazorfish
|
+1 (216)
316-8305
|
brittany.slattery@razorfish.com
|
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Publicis Groupe via Globenewswire
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