BUBBA Pro Series SFS™ to Become Major
League Fishing's Official Scale Starting with 2024 Bass Pro Tour
Season.
COLUMBIA, Mo., July 11,
2023 /PRNewswire/ -- American Outdoor Brands, Inc.
(NASDAQ Global Select: AOUT), an industry leading provider of
products and accessories for rugged outdoor enthusiasts, today
announced that BUBBA®, its leading fishing brand known for
exceptional quality and innovation, will partner with Major League
Fishing® (MLF), the world's largest tournament-fishing organization
and premier outdoor entertainment brand. This collaboration will
see BUBBA's Pro Series Smart Fish Scale (BUBBA Pro SFS™) become
Major League Fishing's official scale starting with the 2024 Bass
Pro Tour season. With the BUBBA Pro SFS™, BUBBA® is redefining what
a scale can do, helping MLF's pros compete at the sport's highest
level while offering aspiring anglers the opportunity to fish like
the pros.
The new BUBBA Pro SFS™ meets MLF's demanding tournament
requirements, taking its place as arguably the most accurate (+/-
0.3% up to 60-pounds), reliable (3-second start up, ~2x faster than
competing digital scales), and easy-to-use scale on the market
(unique grip design and high-resolution color LCD display). As a
scale, it stands in a class all its own, and beginning in 2024 it
will integrate seamlessly with MLF's innovative
SCORETRACKER® catch, weigh, and immediate release real-time
scoring system on the Bass Pro Tour.
The BUBBA Pro SFS™ was designed to be more than just a scale.
Without any additional effort required, the BUBBA Pro SFS™ gives
MLF Officials and anglers the ability to automatically log fish
weight, catch locations via GPS (confidentially, of course), and
even location-specific weather conditions. In turn, the BUBBA Pro
SFS™ becomes a data-rich hub, giving MLF pros new insights into
fish behavior when using the scale during practice, and giving MLF
Officials exceptionally fast and accurate scoring during
competition.
BUBBA® understands that every second counts, so the BUBBA Pro
SFS™ is designed with a distinctive red grip to make it quick and
easy to locate. The scale also comes equipped with the industry's
first integrated BUBBA Pro Series Smart Culling System™,
eliminating guesswork for anglers when deciding which fish to keep
during traditional weigh-in tournaments. Every aspect of the scale
underwent rigorous testing in labs and in the real world by pros
fishing the 2023 Tackle Warehouse Invitationals.
Boyd Duckett, President and CEO
of Major League Fishing, expressed his excitement about the
partnership, stating, "It's time to let BUBBA weigh in. We have put
this scale through the wringer, with over 16,000 hours of testing
in real-life, high-stakes tournaments. This partnership represents
a natural evolution for Major League Fishing. We're always striving
to improve the sport of bass fishing by creating an experience that
invites new anglers and leaves a legacy of stewardship."
Bass fishing holds a special place in the hearts of millions of
Americans, with more than 30 million people targeting bass alone,
representing more participants than many popular sports, such as
golf and basketball. Since its inception, MLF has worked to
preserve this pastime. By selecting the BUBBA Pro SFS, Major League
Fishing not only gives today's tournament anglers a competitive
edge, but it opens the door to catch-weigh-release for the masses
in the future, helping to sustain bass populations for generations
to come.
Brian Murphy, CEO of BUBBA's
parent company, American Outdoor Brands, emphasized the importance
of the partnership, saying, "We are thrilled to be named the
official scale of Major League Fishing. BUBBA has always been
committed to providing anglers with the absolute best tools, and
our smart scale is no exception. We are proud to support MLF's
ambitious vision for the future of bass fishing."
See the BUBBA Pro Series Smart Fish Scale in action beginning
with the 2024 Season.
About BUBBA®
BUBBA® is a leading lifestyle
brand specializing in high-quality fishing tools and accessories.
With a commitment to innovation and excellence, BUBBA® delivers
premium products designed to enhance the angling experience. From
fillet knives to fishing scales, BUBBA's tools are trusted by
professional anglers and fishing enthusiasts worldwide. For
more information about BUBBA®, visit BUBBA.com.
About Major League Fishing
Major League Fishing (MLF) is the world's largest
tournament-fishing organization, producing more than 250 events
annually at some of the most prestigious fisheries in the world,
while broadcasting to America's living rooms on CBS, the Discovery
Channel, the Outdoor Channel, CBS Sports Network, the World Fishing
Network and on-demand on MyOutdoorTV (MOTV). Headquartered in
Benton, Kentucky, the MLF roster
of bass anglers includes the world's top pros and more than 30,000
competitors in all 50 states and 13 countries. Since its founding
in 2011, MLF has advanced the sport of competitive fishing through
its premier television broadcasts and livestreams and is dedicated
to improving the quality of life for bass through research,
education, fisheries enhancement and fish care.
MEDIA CONTACTS:
MATT KINAMORE
AOB SENIOR DIRECTOR OF BRAND MANAGEMENT
p: 573.347.6408
e: mkinamore@aob.com
www.aob.com
JOE OPAGER
MLF DIRECTOR OF COMMUNICATIONS
p: 218.434.0748
e: joe.opager@majorleaguefishing.com
www.majorleaguefishing.com
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SOURCE American Outdoor Brands, Inc.