Collaboration between Veritone and CAA
strengthens data and identity security and underscores AI’s
positive impact across the entertainment industry
Veritone, Inc. (NASDAQ: VERI), a leader in designing
human-centered AI solutions, today announced a strategic
partnership with Creative Artists Agency (CAA), the world's leading
entertainment and sports agency, to power theCAAvault, an
industry-leading synthetic media vault conceived by CAA to serve
the entertainment community. As the technical launch partner for
theCAAvault, Veritone is ingesting, organizing, and storing the
digital talent assets, driving industry-wide innovation and
delivering positive, ethical use of AI for the entertainment
industry.
CAA is accessing Veritone’s Digital Media Hub (DMH) technology
for theCAAvault to store the intellectual property of the
participating talent’s name, image and likeness. TheCAAvault offers
a secure repository to store invaluable assets and all associated
metadata, like synthetic counterparts, including digital scans and
voice recordings. Talent has access to a unique personal vault,
which enables secure storing and sharing to safeguard their name,
image and likeness.
“Ethics-led and talent-friendly applications of emerging
technologies, like AI, are a top priority for CAA, driving us to
innovate new ways to support and protect artists,” said Alexandra
Shannon, Head of Strategic Development, CAA. “The launch of
theCAAvault is one such innovation. By partnering with a trusted
organization like Veritone, we can maintain the security of the
artist’s assets, while working to ensure that AI is responsibly
integrated into opportunities across the entertainment
landscape.”
Driven by the seamless asset management capabilities of
Veritone’s DMH solution, theCAAvault intends to provide proficient
and secure data management. This innovative solution enables CAA
and its talent to embrace digital transformation through the
tactical integration of AI into its asset management approach while
also emphasizing the importance of safety, security and ethical
considerations – a commitment Veritone continues to champion
through its AI for Good mission.
“Veritone has championed ethical AI and data security for nearly
a decade, and this partnership with CAA further exemplifies our
ongoing commitment to leveraging technology for the greater good,”
said Sean King, General Manager of Veritone Media and
Entertainment. “Together with CAA, we are resolute in our
dedication to safeguarding the interests of talent while raising
the bar for data security and ethical AI in the entertainment
industry.”
This collaborative effort showcases the power of ethical AI and
expertise and the importance of fostering responsible practices
within the entertainment industry. With the creation of synthetic
media vaults, Veritone and CAA are leading the industry toward a
more secure, responsible and ethical future, while enabling talent
to monetize their likeness with peace of mind.
To learn more about Veritone Digital Media Hub, please visit
www.veritone.com/applications/digital-media-hub/.
About Veritone
Veritone (NASDAQ: VERI) designs human-centered AI solutions.
Serving customers in the talent acquisition, media, entertainment
and public sector industries, Veritone’s software and services
empower individuals at the world’s largest and most recognizable
brands to run more efficiently, accelerate decision making and
increase profitability. Veritone’s leading enterprise AI platform,
aiWARE™, orchestrates an ever-growing ecosystem of machine learning
models, transforming data sources into actionable intelligence. By
blending human expertise with AI technology, Veritone advances
human potential to help organizations solve problems and achieve
more than ever before, enhancing lives everywhere. To learn more,
visit Veritone.com.
About Creative Artists Agency
Creative Artists Agency (CAA) is a leading entertainment and
sports agency, with global expertise in filmed and live
entertainment, digital media, publishing, sponsorship sales and
endorsements, media finance, consumer investing, fashion, trademark
licensing, and philanthropy. Distinguished by its culture of
collaboration and exceptional client service, CAA's diverse
workforce identifies, innovates, and amplifies opportunities for
the people and organizations that shape culture and inspire the
world. Founded in 1975, CAA is headquartered in Los Angeles, with
offices in New York, Nashville, Memphis, Chicago, Miami, London,
Munich, Geneva, Stockholm, Singapore, Shanghai and Beijing, among
other locations globally. For more information, please visit
www.caa.com.
Safe Harbor Statement
This news release contains forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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version on businesswire.com: https://www.businesswire.com/news/home/20240514412664/en/
Media Contacts: Valerie Christopherson or Lora Metzner
Global Results Comms (GRC) +1 949 608 0276
Veritone@globalresultspr.com
Sarah Rich Veritone srich@veritone.com
Beth McClinton CAA Beth.mcclinton@caa.com
Veritone (NASDAQ:VERI)
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