Aging Gracefully; GenXers and Boomers May Not Be Showing Their True Age, but There Is One Thing They Are Forgetting to Check
13 Juin 2024 - 9:25PM
Business Wire
72% of GenXers and Boomers Reported Hearing
Loss Has Negative Impacts on Mental, Physical, and Financial Health
Although New Survey Reveals Widespread Inaction Among Aging
Americans
A new survey conducted by Miracle-Ear , an Amplifon company,
found that the Gen X and Baby Boomer populations, those 44 - 78
years old, have already been impacted by hearing loss to some
degree. With more than seven decades of caring for Americans’
hearing health, Miracle-Ear is celebrating its 76th anniversary
with the survey and captured data from 1,000 U.S. adults in those
two generations.
The findings revealed that 75% reported at least one experience
with hearing difficulty in the past year, and 21% of the
respondents have definitely experienced hearing loss. Additionally,
the survey found that 84% of participants say they’re personally
concerned about hearing loss, and 99% believe it is important for
their age group to proactively address hearing loss.
72% of respondents who have hearing loss say it has impacted
their ability to participate in family activities, and a notable
number of respondents also report impacts on mental health,
hobbies, work, and finances. While these generations are concerned
for their hearing health, the majority are not regularly visiting a
hearing care professional, citing 57% have done nothing to monitor,
test, or address hearing loss in the past year (62% of Baby Boomers
and 51% of Gen X).
“This recent Miracle-Ear survey reveals a significant concern
among Americans: the fear of losing independence due to hearing
loss,” said Dr. Thomas Tedeschi, Ph.D, Au.D, FNAP, Chief Audiology
Officer at Miracle-Ear. “This highlights the critical need for
prevention, early intervention, and continuous management of
hearing health. Practicing good volume hygiene, such as being
mindful of the volume when using earbuds, is one way to protect
hearing proactively. Promptly addressing hearing issues can help
individuals maintain their independence and overall quality of
life.”
With advanced hearing technology and smartphone connectivity,
Boomers and GenXers see the benefits of hearing aids and are acting
much quicker than older generations. In fact, 75% believe hearing
loss solutions are now better than they were during their youth.
And a 53% majority say there isn’t much of a stigma associated with
wearing hearing aids nowadays. However, this drops to 46% among Gen
X.
Additional takeaways from the survey include:
- Being mindful of loud noises this summer: 98% of Gen
X/Baby Boomers will experience loud noise this summer, most
commonly at concerts or festivals (90%), and during 4th of July
fireworks (89%).
- On repeat: A majority (56%) have had to ask friends or
family to repeat themselves in conversation. Baby Boomers are more
likely to report difficulty hearing a grandchild, while Gen X is
more likely to report trouble hearing on a video chat.
- Importance of friends and family: 87% know others who’ve
experienced hearing loss, most commonly their parents, reported by
a 51% majority of Gen X. Baby Boomers are more likely to report
hearing loss of their spouse or siblings.
- First timers: 89% of respondents who haven’t had hearing
loss yet are likely to seek professional help once they begin to
experience problems.
- Aftercare offerings: 96% say that lifetime free service
is particularly impactful and would influence their decision to
seek treatment for hearing loss.
About Miracle-Ear®
For more than 75 years, Miracle-Ear® has been a leader in
providing innovative hearing solutions that improve lives,
relationships, and communities. Based in Minneapolis, Minnesota,
Miracle-Ear has a retail network of more than 1,500 locally
franchised and corporate-owned stores in all 50 U.S. states. Every
Miracle-Ear store leverages leading-edge technology to customize
hearing solutions that will fit each customer's individual needs,
lifestyle, and budget. The Miracle-Ear brand is owned by Amplifon –
the global leader in hearing care with more than 9,200
points-of-sale in 25 countries. For more information, visit
www.miracle-ear.com
About Amplifon
Amplifon is the world's leading group in hearing care services
and solutions. Its goal is to empower people with hearing loss to
rediscover all the emotions of sound, offering innovative and
personalized products and services to guarantee the best solution
for each customer. Founded in Milan, Italy in 1950, Amplifon is now
present in 26 countries around the world with approximately 9,700
points of sale and more than 20,300 people representing over 100
nationalities. It is listed on the Milan Stock Exchange (Euronext
Milan) and has annual revenues of more than 2 billion euros. For
more information: For more information:
https://corporate.amplifon.com
Methodology
This sample of 1000 Gen X and Baby Boomer U.S. adults (aged 44
to 76) was surveyed between May 24, 2024 and May 26, 2024. DKC
Analytics conducted and analyzed this survey with a sample procured
using the Pollfish survey delivery platform, which delivers online
surveys globally through mobile apps and the mobile web along with
the desktop web. No post- stratification has been applied to the
results.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240613002889/en/
Gabriela Spence gabriela.spence@amplifon.com M. +1
952-291-9061
Melissa Weir melissa_weir@dkcnews.com M. +1 516-885-6173
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