3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives
22 Octobre 2019 - 4:05PM
Business Wire
Positive impact through inventor stories
highlighted in new series of TV ads starting during Game 1 of the
2019 World Series
3M launched today Improving Lives – an integrated nationwide 3M
Company brand campaign across multiple communication channels.
Improving Lives tells the stories of science and innovation through
the lens of its inventors to emphasize how and why 3M scientists
are passionate to create solutions that are meaningful and make
people’s lives better.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191022005398/en/
3M's Improving Lives campaign showcases
how 3M's collaborative scientific community creates meaningful
solutions that make life better. (Photo Credit: 3M)
Improving Lives will be unveiled on broadcast TV with the first
in a series of high-profile advertisements airing to millions of
people during the first World Series game tonight on FOX. 3M will
also reach a broad audience via targeted digital and social media
advertising. Viewers can see all the campaign ads at
3M.com/improvinglives.
The campaign underscores 3M’s commitment to advance and expand
its purpose-driven strategy to tackle problems, big and small, in
pursuit of its vision to improve every life.
“We are letting the world know who we are and why we do what we
do every day,” said Eric Quint, 3M vice president, chief brand and
design officer. “3M employees are motivated to find solutions that
connect with customers and make a meaningful, positive impact in
the world around us. In our new brand campaign, we are excited to
invite everyone to see the people behind the science, and how we
are making a difference. Sharing real life stories of our
scientists represents the heritage of 3M and leverages the strength
of the brand across each of our businesses to inspire people.”
Eighty-seven percent of the world believes we need science to
solve the world’s greatest challenges. The Improving Lives campaign
showcases the many ways that 3M scientists collaborate to solve the
toughest problems – so that workers can breathe easier, cars and
homes are made smarter, more efficient and safer, and a child can
experience the power of a handwritten Post-it® Note on her
lunchbox.
“With creativity and a shared purpose, no problem is
unsolvable,” said Michael Stroik, director for 3Mgives, which aims
to improve lives through social investment and engagement. “3M
employees around the globe use their skills, know-how and energy to
strengthen the communities where we live and work every day. We
build sustainable capacity through social investments and the avid
volunteerism of 3Mers worldwide.”
The campaign builds on the 3M Science. Applied to Life.™ brand
platform launched in 2015. The Improving Lives campaign is
launching initially in the U.S. and will extend globally.
For more information, visit www.3m.com or 3Mgives, follow @3M on
Twitter or join the conversation with #improvinglives.
About 3M
At 3M, we apply science in collaborative ways to improve lives
daily. With $33 billion in sales, our 93,000 employees connect with
customers all around the world. Learn more about 3M’s creative
solutions to the world’s problems at www.3M.com or on Twitter @3M
or @3MNews.
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version on businesswire.com: https://www.businesswire.com/news/home/20191022005398/en/
Robert Brittain rbrittain@mmm.com 651-733-7034
Jessica Church jessica.church@ketchum.com 646-935-4068
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