ADUX acquires L’AGORA (Premium Audience Network) to accelerate his Native Advertising activity on the Spanish market
10 Avril 2019 - 5:50PM
ADUX acquires L’AGORA (Premium Audience Network) to accelerate his
Native Advertising activity on the Spanish market
Paris, April the 10th, 2019, 05:40 PM
ADUX acquires L’AGORA (Premium Audience
Network)to accelerate his Native Advertising
activity on the Spanish market
- L’AGORA is the pioneer and one of the Spanish leaders
in Native Advertising, with revenue of approximately €2 million in
2018
- A price of €0.2 million along with a price supplement
based on the 2019 EBITDA limited to €0.4 million
Paris, April 10th, 2019, 05:40
PM – The digital ad group ADUX (ISIN code FR0012821890 -
ADUX) announces the purchase of the Spanish Native Advertising
company L’AGORA Premium Audience Network.
ADUX is purchasing 100% of the shares of the
L’AGORA company, its competitor in the Native Advertising market in
Spain.
L’AGORA sells the native advertising of more
than 20 publishing groups that notably include media and press
sites such as Vocento, Zeta, Editorial Prensa Ibérica and RBA. On a
monthly basis, L’AGORA is also more than a 100 million advertising
impacts across the entire Spanish population, for advertisers
including Nissan, Volkswagen, Telefónica, Mercedes Benz, Vodafone,
Renfe, Mapfre, Leroy Merlin and Halcón Viajes, amongst others.
The complementarity with the group’s business in
Spain will be commercial by creating a major actor on the Spanish
Native Advertising market and technological, since L’AGORA will use
AdUX’s and its subsidiary QUANTUM’s technology solutions.
The deal should improve the profitability of the
Spanish operations as of 2019. The acquisition involved a price of
€0.2 million paid in cash along with a price supplement based on
the EBITDA generated in 2019, but limited to €0.4 million.
About AdUX
A pioneer in the sector, AdUX is a European
specialist in digital advertising and user experience. Present in 7
European countries, the AdUX company generated revenue of 27
million euros in 2018. With its “Innovative Company” label, the
company is listed in the Euronext Paris compartment C. Thanks to
this label, Innovation Investment Mutual Funds (FCPI) can for a
period of three years invest in the AdUX capital, meaning that
their subscribers can benefit from the corresponding tax
benefits.ISIN code: FR 0012821890 / LEI: 969500IIE66C3CFB1K57 /
Trading symbol: ADUX
For more information www.adux.com and
infofin@adux.comFollow us on Twitter: @AdUX_France LinkedIn:
http://www.linkedin.com/company/adux_fr
Contact for investors and analysts
infofin@adux.com
Press contact AntidoxNicolas
Ruschernicolas.ruscher@antidox.fr
This press release may contain some
forward-looking statements. Although AdUX Group considers that
these statements are based on reasonable hypotheses on the
publication date of this release, they are by their very nature
subject to risks and uncertainties that could cause the actual
results to differ from those indicated or projected in these
statements. AdUX Group operates in a continually changing
environment and new risks could potentially emerge. AdUX Group
assumes no obligation to update these forward-looking statements,
whether to reflect new information, future events or other
circumstances.