SAN FRANCISCO and ARMONK,
N.Y. and RALEIGH, N.C.,
July 21, 2020 /PRNewswire/
-- Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today
announced a strategic partnership to help accelerate digital
transformation and strengthen real-time data security for
enterprises, with a focus on regulated industries. The intent of
the partnership is to enable companies to deliver more personalized
experiences across the customer journey, driving improved
engagement, profitability and loyalty.
As companies undergo their digital transformations and move core
workloads to the cloud, the entire C-suite is facing a re-framing
of their roles to meet customer demands – all while keeping
security front and center. Chief Marketing Officers and Chief
Digital Officers – particularly those working in regulated
industries such as banking and healthcare – are finding that with
the emphasis on data-driven marketing, they are now becoming
stewards of critical enterprise and customer information. For these
executives, the need to protect data while delivering meaningful
customer experiences is paramount.
The partnership will initially focus on:
- Deployment Flexibility with Hybrid Cloud: Adobe, IBM and
Red Hat aim to enable brands to manage and deliver their content
and assets within any hybrid cloud environment, from multiple
public clouds to on-premise data centers. By certifying and
delivering Adobe Experience Manager 6.5, part of Adobe Experience
Cloud, to run on Red Hat OpenShift, the industry's leading
enterprise open source container platform, IBM will offer clients
the flexibility to host, access and leverage data in the
environment of their choice.
- Adobe Enabled for Financial Services: Adobe joins IBM's
partner ecosystem as a strategic partner providing CX solutions for
the IBM Cloud for Financial Services. Using the IBM Cloud for
Financial Services, IBM will extend Adobe Experience Manager to
professionals in this industry with the aim of helping them as they
meet their security and regulatory requirements when delivering
personalized experiences to their customers.
- Adobe and IBM Services: IBM iX, the business design
arm of IBM Services, will extend their offerings across all of
Adobe's core enterprise applications. With broader, integrated
support for clients across Adobe Creative Cloud, Adobe Experience
Cloud, and Adobe Document Cloud, IBM iX will accelerate how global
brands use data to design, implement, and scale personalized
customer experiences to instill trust across every corner of their
business.
"Now more than ever companies are accelerating their efforts to
engage customers digitally," said Anil Chakravarthy, executive vice
president and general manager, Digital Experience, Adobe. "We are
excited to partner with IBM and Red Hat to enable companies in
regulated industries to meet this moment and use real-time customer
data to securely deliver experiences across any digital touchpoint,
at scale and compliant with regulations."
"The reality is that today, businesses across industries are
operating in an experience first world where it is possible to gain
immense value from data if trust and technology flexibility are
central to the equation," said Bridget van
Kralingen, senior vice president, IBM Global Markets. "It is
with these principles as the focus of our partnership – bringing
Adobe's marketing expertise, IBM's industry domain knowledge and
the open innovation of Red Hat –that will give clients the
confidence to use their data for new competitive
advantage."
"Being competitive in the digital economy requires delivering
innovation quickly," said Ashesh
Badani, senior vice president, Cloud Platforms, Red Hat.
"Through this collaboration, Adobe, IBM and Red Hat are enabling
organizations to deliver great digital experiences in any
environment with flexibility and speed across the hybrid
cloud, whether in on-premises data centers or across
multiple public clouds."
As part of the partnership IBM has named Adobe its "Global
Partner for Experience" and will begin adopting Adobe
Experience Cloud and its enterprise applications to transform its
own global marketing.
About Adobe Experience Manager
Adobe Experience
Manager is recognized by major industry analyst firms as the most
advanced enterprise application for digital experience management,
integrating scalable, secure and agile content management (CMS),
digital asset management (DAM), digital signage management and
customer communication (CCM) applications. Industry analysts have
named Adobe a leader in over 25 major reports focused on experience
– more than any other technology company.
About Adobe
Adobe is changing the world through
digital experiences. For more information, visit www.adobe.com.
About IBM
To learn more about how IBM is working with
Adobe and to enable enterprises to transform with cloud and AI
technologies and services,
visit www.ibm.com/adobe-partnership or engage with us on
Twitter @ibm.
About Red Hat
Red Hat is the world's leading
provider of enterprise open source software solutions, using a
community-powered approach to deliver reliable and high-performing
Linux, hybrid cloud, container, and Kubernetes technologies. Red
Hat helps customers integrate new and existing IT applications,
develop cloud-native applications, standardize on our
industry-leading operating system, and automate, secure, and manage
complex environments. Award-winning support, training, and
consulting services make Red Hat a trusted adviser to the Fortune
500. As a strategic partner to cloud providers, system integrators,
application vendors, customers, and open source communities, Red
Hat can help organizations prepare for the digital future.
Press Contacts
Stefan Offermann
Adobe
650-743-1326
sofferma@adobe.com
Hannah Slocum
IBM
hslocum@us.ibm.com
John Terrill
Red Hat
jterrill@redhat.com
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SOURCE IBM