NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Ampersand, the
audience-first TV advertising sales and technology company,
announced today a multi-faceted partnership with leading Linear TV
distributor, Altice USA. Ampersand
becomes the exclusive seller of Altice's national Addressable
inventory and will also integrate aggregated set-top box data
insights from two million Altice households with a commitment to
protecting personal information into its AND Platform for both
local and national Addressable TV planning, buying and measurement.
AND, a multiscreen TV planning, buying and measurement platform
launched at the beginning of 2020, accounts for the single largest
source of TV inventory in the industry, encompassing linear and
streaming TV. The AND Platform provides marketers with reach across
80 million households, of which 52 million are Addressable(more
than 70% of all U.S. addressable households).
Ampersand becomes the exclusive seller of Altice's national
Addressable inventory
The AND Platform is the first advanced buy-side TV platform to
centralize campaign planning and measurement within a single
interface, supporting both local and national TV investment
strategies. Fueled by aggregated data from set-top box viewership
from nearly 42 million households, the platform drives improved
audience-based, multi-screen campaign performance across the
largest source of TV viewing within Ampersand's footprint.
"We launched the AND Platform in 2020 to transform how
both local and national advertisers reach audiences through better
targeting, simplified buying, and more sophisticated and accurate
measurement, enabling brands to optimize their multiscreen TV
campaigns in a more unified and effective manner," said
Nicolle Pangis, Ampersand CEO. "The
expansion of our partnership with Altice is a meaningful step in
our ongoing journey to evolve the multiscreen TV industry and
become a true Total TV Company. It is now truly all about being
audience-first with scale of inventory, insights and superior
measurement."
"Efficiency and effectiveness have been on advertisers'
wish lists since the advent of the digital age, and our partnership
with Ampersand allows us to continue expanding our products to
support those needs" said Kevin
O'Reilly, SVP Product, Data and Optimization at Altice.
"Enabling targeting plus campaign management for linear and
streaming media while maintaining data security check all of the
boxes that clients want and need to support growth for their
business."
About Ampersand
Ampersand is the Total TV Company. As the industry's
largest source of combined multiscreen TV inventory and
set-top box viewership insights, we are changing the way
TV is bought and measured. Powered by
using aggregated viewership data from 42
million set-top box households, and with a commitment to
protecting consumer data, our AND Platform
gives advertisers true audience first planning, scale
in execution and advanced measurement of TV investments.
Ampersand represents 80M households and over 70% of
addressable households in the U.S. Whether a local or national
advertiser, we help advertisers reach their unique target
audience and deliver their stories – anytime, anywhere and on
whatever device. Ampersand is owned by Comcast Corporation,
Charter Communications, Inc. and Cox Communications. For more
information, please visit Ampersand at www.ampersand.tv
About Altice USA
Altice USA (NYSE: ATUS) is one
of the largest broadband communications and video services
providers in the United States,
delivering broadband, video, mobile, proprietary content and
advertising services to more than 5.0 million residential and
business customers across 21 states through its Optimum and
Suddenlink brands. The Company operates a4, an advanced advertising
and data business, which provides audience-based, multiscreen
advertising solutions to local, regional and national businesses
and advertising clients. Altice USA also offers hyper-local, national,
international and business news through its News 12, Cheddar and
i24NEWS networks.
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SOURCE Ampersand