AudioValley: Targetspot Adds Radio MARCA Digital Audio Inventory to Its Offering
07 Juillet 2021 - 8:30AM
Business Wire
The sports broadcaster MARCA and Targetspot have reached an
agreement to market Radio MARCA streaming and podcasts, in both the
Spanish and international markets.
Regulatory News:
AudioValley (Paris:ALAVY) (Brussels:ALAVY):
Coinciding with the celebration of the European Football
Championship and the good performance of the Spanish football team
in the European tournament, Targetspot and Radio MARCA have reached
an agreement for the marketing of the digital inventory of the
sports broadcaster both in streaming and in podcasts. Radio MARCA
is the only Spanish national radio station dedicated exclusively to
sport. Its listeners aren’t just sports fans, they are also people
who are looking for a healthier lifestyle.
MARCA is undoubtedly the leader in sports reporting in Spain,
and its sports radio station is a benchmark in the digital world
with the following data: 1,844,000 unique users a month on its
website, 161,100 unique browsers a month listened to its online
streaming for over a minute at least and its podcast downloads
amount to more than 400,000 per month with special mention to the
podcasts of La Tribu, Sara Carbonero with Vicente Ortega and the
motoring section of Antonio Lobato.
The agreement also covers international inventories and
advertisers can also benefit from the attractive inventory of Radio
Marca in the United Kingdom, France and the United States, where
sports radio commands very good audiences.
“It is a great pleasure to have Radio Marca within our premium
media portfolio. It represents a great opportunity to expand our
reach among advertisers. An unparalleled opportunity to celebrate
their first 20 years leading the sports news with them,” says
Daniel Villalba, Country Manager of Targetspot in Spain and
Portugal.
FUTURE UPDATES 2020 half-year revenue
Tuesday 13 July 2021, after market close
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