NEW YORK, Aug. 3, 2020 /PRNewswire/ -- Award-winning
television host, executive producer and anchor, Meredith Vieira, along with five leading breast
cancer patient advocacy organizations and healthcare professionals,
are joining Find Your MBC Voice — an initiative from Pfizer
Inc. (NYSE:PFE) that empowers women and men living with metastatic
breast cancer (mBC) to take active roles in making a shared
decision with their doctor about their treatment options. Find
Your MBC Voice aims to help people living with metastatic
breast cancer have more informed conversations with their doctors
by providing a Treatment Discussion Guide. The interactive guide
includes information on treatment options, goals and questions that
people can take to their appointments.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8753851-pfizer-meredith-vieira-find-your-mbc-voice/
Vieira, who received critical acclaim for hosting The Today
Show and The View, is reinforcing this important message
in remembrance of her maternal grandmother, who was diagnosed with
metastatic breast cancer in the 1970s and later passed away from
the disease.
"When my grandmother was diagnosed with metastatic breast
cancer, she was overwhelmed and felt scared to speak up and ask the
questions she needed to. My grandmother was not alone in feeling
this way," said Vieira. "Thousands of women and men diagnosed with
metastatic breast cancer are faced with navigating the many
complexities of this disease. I'm proud to be a part of Find
Your MBC Voice so I can help those facing this diagnosis feel
empowered to advocate for their health."
Metastatic breast cancer, also known as stage 4 breast cancer,
is breast cancer that has spread to other parts of the
body.1 It is the most advanced stage of the
disease, for which there is no cure.2 A 2014
in-office study conducted by Pfizer revealed that conversations in
the doctor's office were largely driven by the oncologists
resulting in people with metastatic breast cancer offering minimal
input and asking few questions. Only half of the people with
metastatic breast cancer who participated in the study believed
they had a voice in their treatment options.3
A metastatic breast cancer diagnosis can be one of the scariest
moments of a person's life, and without the right resources, it is
difficult for people diagnosed with the disease to ask the right
questions and get the information they need.
"Over the past decade, advances in the treatment of metastatic
breast cancer have allowed oncologists to individualize care to
meet each patient's needs," said Dr. Elizabeth Comen, a practicing Medical Oncologist
specializing in breast cancer. "While each patient's doctor knows
what treatments are appropriate, only the person living with the
disease can communicate what their goals are. We need to continue
to help women and men with metastatic breast cancer feel
comfortable discussing their wishes and needs upfront."
As part of Find Your MBC Voice, Pfizer is launching WMBC
Radio, the first streaming radio station for people with metastatic
breast cancer. Across twelve episodes, Vieira and Comen sit down
with advocates and healthcare professionals within the metastatic
breast cancer community to discuss navigating the complexities of
this disease, hear how people can better manage their disease and
work with their doctors to evaluate the treatment options that are
most appropriate for them. WMBC Radio encourages people to visit
FindYourMBCVoice.com to explore information and resources on
living with metastatic breast cancer or how to support someone who
is.
"Pfizer is committed to working hand in hand with the community
to provide resources and support to empower people with breast
cancer so they can live their best lives despite their disease,"
said Andy Schmeltz, Global
President, Pfizer Oncology. "Through Find Your MBC Voice,
our goal is to foster more open conversations between people living
with metastatic breast cancer and their healthcare providers, with
the aim to ultimately result in better outcomes."
About Find Your MBC Voice
Pfizer, along with members
of the metastatic breast cancer (mBC) community, developed
Find Your MBC Voice to
offer resources to help people living with, or recently diagnosed
with, mBC find their voices and feel empowered to have an informed
conversation with their doctor about their treatment options.
Partners include BreastCancer.org, METAvivor, Living Beyond Breast
Cancer (LBBC), Metastatic Breast Cancer Network(MBCN) and SHARE.
Those living with mBC and their loved ones can visit
FindYourMBCVoice.com for resources, including an interactive
discussion guide to help encourage more informed conversations with
doctors.
About Pfizer Oncology
At Pfizer Oncology, we are
committed to advancing medicines wherever we believe we can make a
meaningful difference in the lives of people living with cancer.
Today, we have an industry-leading portfolio of 23 approved
innovative cancer medicines and biosimilars across more than 30
indications, including breast, genitourinary, colorectal, blood and
lung cancers, as well as melanoma.
Pfizer Inc.: Breakthroughs that change patients'
lives
At Pfizer, we apply science and our global resources
to bring therapies to people that extend and significantly improve
their lives. We strive to set the standard for quality, safety and
value in the discovery, development and manufacture of health care
products, including innovative medicines and vaccines. Every day,
Pfizer colleagues work across developed and emerging markets to
advance wellness, prevention, treatments and cures that challenge
the most feared diseases of our time. Consistent with our
responsibility as one of the world's premier innovative
biopharmaceutical companies, we collaborate with health care
providers, governments and local communities to support and expand
access to reliable, affordable health care around the world. For
more than 150 years, we have worked to make a difference for all
who rely on us. We routinely post information that may be important
to investors on our website at www.pfizer.com. In addition, to
learn more, please visit us on www.pfizer.com and follow us on
Twitter at @Pfizer and @Pfizer_News, LinkedIn, YouTube and like us
on Facebook at Facebook.com/Pfizer.
1 American Cancer Society. Treatment of Breast
Cancer by Stage. Available at:
https://www.cancer.org/cancer/breast-cancer/treatment/treatment-of-breast-cancer-by-stage.html.
Accessed June 2020.
2 American Cancer Society. Treatment of Stage IV
(Metastatic) Breast Cancer. Available at:
https://www.cancer.org/cancer/breast-cancer/treatment/treatment-of-breast-cancer-by-stage/treatment-of-stage-iv-advanced-breast-cancer.html.
Accessed June 2020.
3 In-Office Ethnographic Study, sponsored by
Pfizer Oncology. April 2014.
Pfizer Media Contact:
Amy Rose
+1 (212) 733-7410
Amy.Rose@pfizer.com
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SOURCE Pfizer Inc.