BET Networks Names Devin Griffin General Manager of BET+, New Premium SVOD Product Superserving African American Audiences
10 Juillet 2019 - 4:29PM
Business Wire
BET Networks announced that Devin Griffin joins the company as
General Manager, BET+. The subscription video-on-demand
service focused on the African American audience, BET+, will
feature more than 1,000 hours of premium content including
exclusive new original programming and fan-favorite series, movies,
and specials from BET Networks, world-renowned creator Tyler Perry,
and a host of leading African American content creators. Griffin
will report to Scott Mills, President of BET Networks. Griffin will
be based in Los Angeles. In his role, Griffin will manage the
BET+ P&L and oversee business strategy & operations,
including original programming, content acquisitions, marketing,
distribution, planning and analysis.
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BET Networks Names Devin Griffin General
Manager of BET+, New Premium SVOD Product Superserving African
American Audiences (Photo: Business Wire)
“We are thrilled to have Devin join the BET family and lead our
new streaming service BET+. His fresh perspective and expertise in
curating premium content will strengthen our position in the
streaming landscape and drive subscriber growth, viewership and
retention,” said Scott Mills President of BET Networks.
“I am beyond excited to be joining the BET brand at such a
pivotal time in the industry. With BET+, I see a big opportunity to
provide powerful, comprehensive programming to African Americans,
and lovers of black culture, in the SVOD space. This audience has a
voracious appetite for quality, authentic black stories and has
been under-served for too long,” added Griffin, General Manager,
BET+.
Prior to BET+, Devin was a Producer and Executive Vice
President of Story Lab US, where he co-founded and led the
company’s foray into premium long-form content development. In less
than a year, he developed original series with Anonymous Content,
ITV, Stephen David Entertainment, and the NBA Players
Association.
Previously, Devin served in various senior content roles at
Netflix. He formed and led the company’s unscripted group,
commissioning and/or executive producing over 40 series, including:
the Emmy Award-winning Queer Eye, The Confession Tapes, Michael
Jordan: The Last Dance, the Peabody-winning Hip-Hop Evolution, Shot
in the Dark, and The Toys That Made Us. During his tenure at
Netflix, Devin also worked extensively on scripted drama, comedy,
sci-fi, and anime. Devin brought a distinctive curatorial lens to
the service, programming global hits such as the Emmy Award-winning
Black Mirror, Designated Survivor, Chewing Gum, Z Nation,
Wentworth, Van Helsing, Danger 5, Seven Deadly Sins and original
stand-up specials from Tom Segura, Chelsea Peretti, and Wyatt
Cenac, among others.
Earlier in his career Devin served as Head of Business
Development at Broadway Video, the production company of legendary
producer Lorne Michaels. There, Devin conceptualized, co-founded,
and oversaw Above Average, a premium comedy network and studio. He
has also held key roles at the National Basketball Association and
at Silver Chalice Ventures.
Devin holds a BA from Stanford and an MBA from Wharton. He
resides in Los Angeles with his wife, Sarah, and two young
children.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA) (NASDAQ:
VIA.B), is the nation's leading provider of quality entertainment,
music, news and public affairs television programming for the
African-American audience. The primary BET channel is in nearly 85
million households and can be seen in the United States, Canada,
the Caribbean, the United Kingdom, sub-Saharan Africa, France and
South Korea. BET is the dominant African-American consumer brand
with a diverse group of business extensions including BET.com, a
leading Internet destination for Black entertainment, music,
culture, and news; BET HER (formerly CENTRIC), a 24-hour
entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET
Networks around the globe.
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Luis Defrank Luis.defrank@bet.net 212-205-3156
Viacom (NASDAQ:VIAB)
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