Campbell Announces New Sustainable Packaging Goals
06 Mai 2020 - 5:00PM
Business Wire
Company plans to increase recyclability,
recycled content and consumer education and infrastructure
Campbell Soup Company (NYSE: CPB) today announced new
packaging sustainability goals to reduce packaging waste by
increasing circularity—keeping materials in use and out of
landfills. The four goals are designed to address all phases of the
packaging lifecycle, from sourcing to end-of-life, including
recycling or composting.
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The holistic approach aims to reduce packaging waste through
investments in recyclability, use of recycled content, and consumer
education and infrastructure with the following four goals:
- Transition 100% of packaging to recyclable or industrially
compostable designs and materials by 2030.
- Increase the use of post-consumer recycled content and
incorporate 25% post-consumer recycled content into polyethylene
terephthalate (PET) bottles by 2030.
- Drive increases in recycling rates through standardized on-pack
labeling by including the How2Recycle label on 100% of packaging by
2022.
- Expand access to recycling and advance the development of
infrastructure to improve the collection and recycling of packaging
by building and investing in partnerships with peers and industry
groups.
“Our new packaging commitments provide a roadmap to further
reduce the environmental impact of our packaging over time and
build upon our history of sustainability,” said Craig Slavtcheff,
Campbell’s Executive Vice President, Global Research and
Development.
Campbell has made significant progress recently in reducing
waste and encouraging recycling:
- In 2019, V8 V-Fusion and V8 Blends multi-serve bottles switched
from shrink sleeve labels to wrap labels, allowing the bottles to
be easily sorted and recycled in municipal recycling
processes.
- In 2019, Kettle Brand redesigned their chip bags, resulting in
a 43% reduction in plastic and reducing the amount of plastic to
landfill by two million pounds per year.
- Campbell has already implemented How2Recycle instructions on
many labels and will continue to roll out on additional packaging
until 100% of packaging includes recycling instructions by
2022.
Campbell has long been a leader in the use of recyclable
materials. Steel cans are the most recycled food packaging in the
United States1 and Campbell has trusted them to protect and
preserve its products for more than 100 years. To learn more about
Campbell’s Corporate Responsibility efforts, visit
www.campbellcsr.com.
About Campbell Soup Company Campbell (NYSE:CPB) is driven
and inspired by our purpose, "Real food that matters for life's
moments." For generations, people have trusted Campbell to provide
authentic, flavorful and affordable snacks, soups and simple meals,
and beverages. Founded in 1869, Campbell has a heritage of giving
back and acting as a good steward of the planet's natural
resources. The company is a member of the Standard and Poor's 500
and the FTSE4Good Index. For more information, visit
www.campbellsoupcompany.com or follow company news on Twitter via
@CampbellSoupCo.
1Can Manufacturers Institute
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Amanda Pisano 856-342-8590 Amanda_Pisano@campbells.com
Campbell Soup (NYSE:CPB)
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