Dailymotion Advertising Entrusts Monetisation of Its New Audio Format Exclusively to Targetspot
08 Octobre 2021 - 07:00AM
Business Wire
Regulatory News:
AudioValley (Paris:ALAVY) (Brussels:ALAVY), a world player in
the high-growth area of digital audio, announces the signing of an
exclusive agreement between its subsidiary Targetspot and
Dailymotion Advertising for the commercialisation of its new audio
roll advertising format, on four major markets.
Targetspot commercialises Dailymotion’s Audio Rolls, a new
digital audio advertising format. A clear accolade for the
technology developed by Targetspot in the field of digital
audio on a new, innovative format, the insertion of audio into
on-line video.
The international exclusive agreement signed with
Dailymotion covers four key territories: France, Germany, Spain,
United Kingdom.
« Following our first discussions with the Dailymotion
Advertising team, we have discovered the huge potential of the
digital audio ad inventory. The new audiences that we will be able
to target through our proprietary technology, will positively
impact our performance in several countries, while offering a wide
a range of new possibilities to our advertisers », Alexandre
Saboundjian, CEO and Founder of AudioValley.
Audio advertising, the ideal match for the Dailymotion
videos
Dailymotion is the world’s 2nd largest player to bank on the
power of audio advertising, after YouTube. The subsidiary of the
Vivendi group currently brings together a powerful international
ecosystem of 2,500 publisher partners and boasts over 350 million
unique users on a monthly basis.
Capitalising on very strong growth in the consumption of audio
streaming among its users, Dailymotion Advertising launches a
new audio advertising format. Known as Audio Roll, it
is accessible exclusively via Targetspot, both direct and
programmatic.
« In a context where internet users consume an increasing amount
of video content, giving advertisers the ability to target the
on-line video viewer with an audio format in addition to
traditional audio channels, allows them to cover the entire
user-journey and thereby multiply the impact of their campaigns »,
underlines Bichoi Bashta, Chief revenue and business officer
Dailymotion Advertising.
Interview request If you would like to find out more
about the agreement signed with Dailymotion or on audio
advertising, contact our press office at the following email
address: press@audiovalley.com.
About Targetspot Targetspot, a division of AudioValley,
is an Ad-Tech company providing advertisers and publishers with
digital audio solutions across the globe. Targetspot connects
brands with the target audience thanks to a premium publisher
inventory in all digital audio fields. Thanks to a package of
exclusive technologies, we provide full integration between brands
and publishers, through direct and programmatic advertising
solutions, precision targeting and advanced attribution.
www.targetspot.com
About Dailymotion Advertising Dailymotion Advertising,
subsidiary of the Vivendi Group, is a video marketing suite that
supports brands in analysing their audiences and activating them
via instream video advertising campaigns, supported by an exclusive
data set, a premium and brand safe broadcasting environment, and a
creative studio. The company also benefits from the power of
Dailymotion.com, global video content platform, and the publisher
partners who use the Dailymotion player technology.
https://advertisers.dailymotion.com/en
FUTURE UPDATES 2021 half-year
revenue 18 octobre 2021, before market close
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Investor Relations Francis Muyshondt •
investorrelations@audiovalley.com
Press Relations Laure-Eve Monfort •
press@audiovalley.com