MINNEAPOLIS and BURBANK, Calif., Oct.
4, 2019 /PRNewswire/ -- The Walt Disney Company (NYSE: DIS)
and Target Corporation (NYSE: TGT) today launched the Disney store
at Target in 25 select Target locations and a complementary online
experience to help bring the magic of Disney to the joy of shopping
at Target.
As part of a creative retail collaboration, guests can now shop
from an enhanced Disney assortment of more than 450 items,
including more than 100 products that were previously only
available at Disney retail locations. The store and online
experience also feature newly unveiled Disney merchandise from
Frozen 2 and Star Wars: The Rise of Skywalker,
marking the first-ever simultaneous global product rollout for two
entertainment juggernauts. Target will offer more than 100
exclusive products from these highly anticipated theatrical
releases as well as The Mandalorian – landing on Disney+
November 12, and Star Wars:
Jedi Fallen Order – the
game which releases November 15.
"We've brought the magic of Disney to Target, bringing together
great merchandise amidst an experience that's truly immersive and
unique," said Mark Tritton,
executive vice president and chief merchandising officer, Target.
"Guests will be able to connect with the Disney characters and
stories they love in a meaningful way while accessing the latest
and greatest Disney products, including items previously only
available at Disney retail locations."
"We are delighted to further extend the magic of the Disney
store through this revolutionary collaboration with Target," said
Ken Potrock, president, consumer
products commercialization. "Our fans are always looking for fun
and unique ways to connect authentically with Disney's iconic
characters and stories. Now that an enhanced Disney product
assortment is available at Target – including new merchandise from
Frozen 2 and Star Wars: The Rise of Skywalker – I
know fans are eager to discover and explore everything this
collaboration has to offer."
The Disney Store at Target Experience
The Disney store at Target offers a welcoming and engaging
shopping experience for the entire family, with music, interactive
displays, photo opportunities and a seating area where families can
relax and watch Disney movie clips and play games. Guests will be
able to wear Mickey's magic hat, pose with a life-size lightsaber
and wear a prince or princess crown.
To celebrate the grand openings, the first 250 guests that visit
the 25 store locations will receive a Disney store at Target canvas
tote bag.* In addition, guests are invited to share their favorite
Star Wars and Frozen memories on their social
channels using the hashtags #ShareTheForce and #ThePowerWithin and
tagging @Target.
Disney store at Target locations are a Target-operated, branded
"shop-in-shop" layout with an average of 750 square feet,
strategically located inside Target stores adjacent to kids
clothing and toys. Additional locations will be added to more
Target stores over the next year to expand the Disney store retail
footprint and meet Disney fans when and where they want to
shop.
All guests can experience Disney store at Target by visiting
Target.com/Disneystore and in the Target app, available for
download on iOS and Android. The new online experience serves as a
hub for the Disney stories and characters guests love, all in one
place. The majority of products available at Disney store at Target
retail locations are also available online. The store locator helps
guests plan a visit, and user-generated content showcases guest
love for Target and Disney products.
Guests can take advantage of all of the benefits of shopping at
Target when they purchase items from Disney store at Target,
whether online or in stores. Guests can purchase Disney products
with 5% off using their Target REDcard and can take advantage of
convenient pickup and delivery options, including same-day
pickup, same-day delivery, and free two-day shipping.
Frozen 2, Star Wars and More Available
Now in Select Stores and Target.com; Special Promotion Opening
Weekend
Guests can now visit their local Disney store at Target or
Target.com/Disneystore to browse and purchase new Disney
merchandise, including new items from Frozen 2 and Star
Wars: The Rise of Skywalker, along with a variety of Disney
Princess, Star Wars, Disney Junior characters, classic Disney
plush, apparel, home and holiday-specific products.
Items range in price from $2 -
$200, with many items under
$20. Featured items include**:
- Target exclusive products from Frozen 2, including
toys, plush items, bedding, apparel, accessories, arts and
activity sets. Elsa's Black Sea Dress is available for $39.99, Sing & Swing Olaf for $24.99, Anna & Elsa Baby Dolls for
$16.99, Frozen 2 Small Doll
collection pack for $39.99 and the
Whirling Olaf Game for $19.99.
- Target exclusive products from Star Wars: The Rise
of Skywalker, The Mandalorian, and classic Star
Wars, including action figures and droids. The Ultimate D-O is
available for $149.99, the Black
Series Mystery Box for $39.99, the
Black Series Mandalorian with chrome helmet for $24.99 and a Lego Brickheadz Kylo Ren and
Sithtrooper 2-pack for $19.99.
- Disney apparel, including Star Wars and Frozen 2
tees for kids and adults, is available for under $20.
- Collectible merchandise, including the Disney Animators'
Collection with dolls, clothing and accessories. Six dolls are
available for $26.99.
- Deluxe Princess Dresses for $39.99 and accessories for $12.99
- $19.99.
- Home items like Cuddleez plush for $29.99 and
throw blankets for $19.99.
- Guest-favorite characters from Disney Pixar Toy Story
and classics like Mickey and Minnie
Mouse from $12 to $20.
Guests shopping Disney store at Target Oct. 4 and Oct. 5
in store or online will receive a $10
Target GiftCard when they purchase $40 of Frozen or Star Wars toys.
From Oct. 6 to 12, guests spending
$50 on toys at Target in store or
online will save $10 and those who
spend $100 will save $25.***
Bringing Disney Magic to Life at Target
The Disney store at Target launch is part of the ongoing
creative retail collaboration Disney and Target announced at the
D23 Expo in Anaheim, California
this August. The collaboration encompasses experiential retail and
merchandising – including 40 additional locations opening by
October 2020.
Store List
Disney store at Target is now open in the following 25 Target
stores:
- Allen North #2516 (Allen, Texas)
-
- 150 E. Stacy Road, Ste 2400
- Austin NW #1797 (Austin,
Texas)
-
- 10900 Lakeline Mall Drive
- Bozeman #1237 (Bozeman, Mont.)
-
- Brighton #922 (Brighton, Mich.)
-
- Chicago Brickyard #1924 (Chicago,
Ill.)
-
- Clearwater #1820 (Clearwater, Fla.)
-
- Denver Stapleton #2052
(Denver, Colo.)
-
- Edmond #1398 (Edmond, Okla.)
-
- Euless #1368 (Euless, Texas)
-
- Houston North Central #1458
(Spring, Texas)
-
- 19511 Interstate Highway 45
- Jacksonville Mandarin #1300
(Jacksonville, Fla.)
-
- Keizer #2110 (Keizer, Ore.)
-
- 6450 Keizer Station Blvd. NE
- Lake Stevens #1331
(Lake Stevens, Wash.)
-
- Leesburg #1874 (Leesburg, Va.)
-
- Loveland #1178 (Loveland, Colo.)
-
- Maple Grove North #2193
(Maple Grove, Minn.)
-
- Mobile West #1376 (Mobile,
Ala.)
-
- Murrieta #1283 (Murrieta, Calif.)
-
- 41040 California Oaks Road
- New Lenox #2028 (New Lenox, Ill.)
-
- Pasadena #1396 (Pasadena, Texas)
-
- Philadelphia West #2124 (Philadelphia, Pa.)
-
- San Jose College Park #2088 (San
Jose, Calif.)
-
- South Jordan #2123
(South Jordan, Utah)
-
- 11525 Parkway Plaza Drive
- Stroudsburg #1260
(Stroudsburg, Pa.)
-
- Waterford Park #2068 (Clarksville,
Ind.)
-
For visual assets, visit Target's Press Room.
* Giveaways are available while supplies
last and on a first come, first served basis. Available in 25
locations that feature Disney store at
Target.
** Products are available while
supplies last.
*** Some exclusions
apply to promotions.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at more than 1,800 stores and
at Target.com. Since 1946, Target has given 5 percent of its profit
to communities, which today equals millions of dollars a week. For
the latest store count or for more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
About Disney Parks, Experiences and Products
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company's powerful brands and franchises—including
Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and
National Geographic—into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened
Disneyland in Anaheim, California,
on July 17, 1955, he created a unique
destination built around storytelling and immersive experiences,
ushering in a new era of family entertainment. More than 60 years
later, Disney has grown into one of the world's leading providers
of family travel and leisure experiences, with iconic businesses
including six resort destinations with 12 theme parks and 52
resorts in the United States,
Europe, and Asia with approximately 160,000 cast members;
a top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022, and 2023; a luxurious family beach
resort in Hawai'i; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney's global
consumer products operations include the world's leading licensing
business; one of the world's largest children's publishing brands;
one of the world's largest licensors of games across platforms;
more than 300 Disney store locations around the world; and the
shopDisney e-commerce platform. These experiences are created by
Disney Imagineers, the creative force behind experiences found in
Disney theme parks, resort hotels,
cruise ships, and consumer products—including books, games, and
merchandise.
Miscellaneous
Statements in this release regarding the timing and number of
Target stores that will include Disney stores at Target; the
assortment, availability, timing, and pricing of products available
in stores and online; the shopping experience and benefits of the
strategic collaboration; the timing, location, and number of Target
stores to open are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Such
statements are subject to risks and uncertainties which could cause
actual results to differ materially from those forward-looking
statements. The most important risks and uncertainties for Target
are described in Item 1A of the Target's Form 10-K for the fiscal
year ended February 2, 2019. The most
important risks and uncertainties for The Walt Disney Company are
set forth in the sections entitled "Risk Factors" of The Walt
Disney Company's Form 10-K for the fiscal year ended September 29, 2018 and in its subsequent
quarterly reports filed with the SEC. Forward-looking statements
speak only as of the date they are made, and neither Target nor The
Walt Disney Company undertakes any obligation to update any
forward-looking statement.
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SOURCE Target Corporation