ESI Virtual Prototyping Supports JMDA’s Red Dot Award
22 Octobre 2020 - 9:00AM
Business Wire
With a relationship that spans more than a decade, JMDA
Design and ESI Group (Paris:ESI) worked together on the Tinyseats
child car seat project which resulted in the highly acclaimed Red
Dot Award: Design Concept 2020.
Multi-award winning JMDA Design has collaborated with ESI Group,
a global player in virtual prototyping software and services for
industrials, for many years. Their unique partnership enabled the
Tinyseats child car seat project from Tinyseats Europe AB to
undergo rigorous testing without the need of any physical
prototypes. They were able to do this at the early stages of
development to gain additional information about product
performance and to help de-risk compliance challenges in a test
situation. Using Virtual Prototyping by working with ESI Group,
particularly for innovative, cutting-edge child restraint systems
(CRS), ensures dynamic performance is optimised with controlled
time and investment, from the upstream phases of the product design
process.
Derrick Barker, Founder and Director at JMDA explains, “The Red
Dot Award: Design Concept 2020 for the Tinyseats child car seat was
a ground-breaking project aiming to achieve a very lightweight,
compact and convertible car seat for children from 9 months old.
Working with ESI Group enabled JMDA to gain substantial insight
into the performance of the car seat early on in the design
process, especially the load bearing structure, which could be
fully evaluated in a virtual environment.” Derrick adds, “As our
relationship goes from strength to strength with ESI Group we are
backed by a team sharing our passion for innovation with the
highest safety standards”.
“We are really proud to be part of JMDA journey for many years
now. Their commitment toward safety and comfort compelled with
their undisputed design expertise make them a key player in the car
seat industry. Helping industrials to commit to such outcome is
truly embarked in our DNA and our strategy. This Red Do Award
proves that allowing any compromise between, design, safety and
performance is possible with the appropriate expertise, solutions
and trust-based relationship.” declares Jonas Fredriksson, Managing
Director – ESI Northern Europe
JMDA Design, a global provider for product design services with
nearly 30 years’ experience in the industry, is currently designing
their 105th child car seat, have. Partnering with world leading
specialists, like ESI Group, is a critical part of ensuring a truly
holistic approach to innovative product design.
About ESI
Founded in 1973, ESI Group is a leading innovator in Virtual
Prototyping solutions and a global enabler of industrial
transformation. Thanks to the company’s unique know-how in the
physics of materials, it has developed and refined, over the last
45 years, advanced simulation capabilities. Having identified gaps
in the traditional approach to Product Lifecycle Management (PLM),
ESI has introduced a holistic methodology centered on industrial
productivity and product performance throughout its entire
lifecycle, i.e. Product Performance Lifecycle™, from engineering to
manufacturing and in operation.
Present in more than 20 countries, and in major industrial
sectors, ESI employs 1200 high level specialists. In 2019, its
proforma turnover was 146.2M€. ESI is headquartered in France and
is listed on compartment B of Euronext Paris.
For further information, go to www.esi-group.com.
For more information about the partnership between JMDA Design
and ESI Group, please give Derrick Barker a call on +44 (0) 1386
426100 or email derrick.barker@jmda.co.uk.
- ENDS -
Notes to Editor
- JMDA Design specialise in the design and development of a
diverse range of products including child car seats, stair lifts,
showers, smoke alarms and highchairs. - JMDA Design have two
offices one in Pershore, Worcestershire and one in Shanghai, China.
- They support clients across the world with testing, manufacturing
and distribution of the products they design. - Awards for
innovation and international activity include:
2020 – Winners of Red Dot Award: Design
Concept 2020 2019 - Winners of The Queen’s Awards for Enterprise:
International Trade 2019 2019 – Winners of a German Design Award
2020 2018 – International Design Award Winners 2017 - Highly
Commended ‘Exporter of the Year’ - Hereford and Worcestershire
Chamber of Commerce Awards 2016 – Winners of Red Dot Award: Design
Concept 2016 2014 – Winner of the Progressive Preschool Innovation
Award (Flippa Folding Dining Booster) 2012 – Finalist of the
Hereford and Worcestershire Chamber of Commerce International
Business Award 2010 – Winner of the International Business of the
Year Award 2009 – Finalist of the Kind & Jugend Innovation
Award 2008 – Finalist of the Kind & Jugend Innovation Award
2008 – Finalist of the Chamber of Commerce Small Business of the
Year Award
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version on businesswire.com: https://www.businesswire.com/news/home/20201022005088/en/
ESI – Press contact Florence Barré press@esi-group.com
SHAN – Press Relations Esigroup@shan.fr
For more information contact: Christina Darling –
Marketing & PR Manager JMDA Units 1 Common Barns Hill
Furze, Nr Pershore Worcestershire WR10 2NU Phone: +44 (0) 1386
426100 Mobile: +44 (0) 7719 430267 Fax: +44 (0) 01386 426048
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