Edenred and Gecina are working to transform the lunch break
experience with the “virtual canteen”
Gecina, Europe’s leading office real
estate company, and Edenred, the world leader
in specific-purpose payment solutions, are
joining forces to make the lunchtime experience more
flexible for YouFirst
brand clients, thanks to the Ticket
Restaurant®
experience.
Gecina is working to enrich and add value to
shared dining spaces in its office buildings, in line with market
developments that reflect demand from employees for greater
variety, as well as the trend for working from home and, more
generally, the need for more flexible dining times and places.
Gecina’s ambition is to reorganize the
foodservices available to its clients by creating shared dining
spaces that will benefit its entire network of buildings. Gecina
aims to offer its clients access to a far wider selection of dining
services that are aligned with their individual tastes and
expectations, and accessible throughout the day, even when they are
working from home. This “virtual canteen” project, open to all
YouFirst clients, will be one of the brand’s standout features on
the market.
Edenred’s digital solution enables users to eat
lunch when and where they want, from the office to restaurants or
at home. They can also make contactless payments using their
smartphone in any of the 220,000 Ticket Restaurant® member
establishments or have their food delivered thanks to Edenred’s
partnerships with over 70 meal delivery platforms in France. The
ultimate goal with this alliance between the two companies is to
provide the 100,000 users of Gecina’s YouFirst brand living spaces
with special access to these digital services.
These talks are aligned with the strategy of
both groups to offer a range of fluid, digital food and meal
services that fit perfectly with new consumer trends and new ways
of working. They may be extended in the future to include other
Edenred services in the mobility, incentive and corporate payment
sectors.
Méka Brunel,
Gecina’s Chief Executive Officer:
“With its network of buildings in Paris’ best locations, Gecina can
offer a global foodservice solution for its YouFirst brand clients.
Tomorrow, what will be important for our clients will not be to
have a traditional canteen, but instead a virtual canteen that will
radically change the quality of their day-to-day experience in
terms of the product selection, flexible eating times and places,
and of course, possibilities for delivery and payment. Forming an
alliance like this with Edenred, the world leader in the field, is
a tremendous opportunity for Gecina”.
Bertrand
Dumazy, Chairman and Chief Executive
Officer of Edenred: “I am delighted about this partnership
with Gecina, which could see YouFirst’s 100,000 users offered
special access to Edenred’s solutions. Alongside Gecina, we are
harnessing our expertise and our position as a world leader in
earmarked payments to help reinvent employees’ experience at work –
whether at the office or from home – notably with Ticket
Restaurant®, the most innovative and digitalized offering for lunch
breaks today”.
▬▬
About Gecina
As a specialist for centrality and uses, Gecina
operates innovative and sustainable living spaces. The Group owns,
manages and develops Europe’s leading office portfolio, with nearly
97% located in the Paris Region, and a portfolio of residential
assets and student residences, with over 9,000 apartments. These
portfolios are valued at 20.0 billion euros at end-June 2021.
Gecina has firmly established its focus on
innovation and its human approach at the heart of its strategy to
create value and deliver on its purpose: “Empowering shared human
experiences at the heart of our sustainable spaces”. For our
100,000 clients, this ambition is supported by our client-centric
brand YouFirst. It is also positioned at the heart of
UtilesEnsemble, our program setting out our solidarity-based
commitments to the environment, to people and to the quality of
life in cities.
Gecina is a French real estate investment trust
(SIIC) listed on Euronext Paris, and is part of the SBF 120, CAC
Next 20, CAC Large 60, CAC 40 ESG and Euronext 100 indices. Gecina
is also recognized as one of the top-performing companies in its
industry by leading sustainability benchmarks and rankings (GRESB,
Sustainalytics, MSCI, ISS ESG and CDP).
www.gecina.fr
▬▬
About Edenred
Edenred is a leading digital services and
payments platform and the everyday companion for people at work,
connecting over 50 million users and 2 million partner merchants in
46 countries via more than 850,000 corporate clients.
Edenred offers specific-purpose payment
solutions for food (such as meal benefits), mobility (such as
multi-energy, maintenance, toll, parking and commuter solutions),
incentives (such as gift cards, employee engagement platforms) and
corporate payments (such as virtual cards).
True to the Group’s purpose, “Enrich
connections. For good.”, these solutions enhance users’ well-being
and purchasing power. They improve companies’ attractiveness and
efficiency, and vitalize the employment market and local economy.
They also foster access to healthier food, more environmentally
friendly products and softer mobility.
Edenred’s 10,000 employees are committed to
making the world of work a connected ecosystem that is safer, more
efficient and more responsible every day.
In 2020, thanks to its global technology assets,
the Group managed close to €30 billion in business volume,
primarily carried out via mobile applications, online platforms and
cards.
Edenred is listed on the Euronext Paris stock
exchange and part of the following indices: CAC Next 20, CAC Large
60, Euronext 100, FTSE4Good and MSCI Europe.
The logos and other trademarks mentioned and
featured in this press release are registered trademarks of
Edenred S.E., its subsidiaries or third parties. They may not
be used for commercial purposes without prior written consent from
their owners.
▬▬
GECINA CONTACTS
Press
relations Julien LandfriedTel: +33 (0)1 40 40 65
74julienlandfried@gecina.fr Armelle MicloTel: +33 (0)1
40 40 51 98armellemiclo@gecina.fr |
Financial
communications Samuel Henry-DiesbachTel: +33 (0)1
40 40 52 22samuelhenry-diesbach@gecina.fr Virginie
Sterling Tel: +33
(0)1 40 40 62 48virginiesterling@gecina.fr |
▬▬
EDENRED CONTACTS
Communications Department
Emmanuelle Châtelain +33 (0)1 86 67 24 36
emmanuelle.chatelain@edenred.com Media
relations Matthieu Santalucia+33 (0)1 86 67 22
63matthieu.santalucia@edenred.com |
Investors
Relations Cédric Appert+33 (0)1 86 67 24
99cedric.appert@edenred.com Loïc Da
Silva+33 (0)1 86 67 20 67loic.dasilva@edenred.com |
- PR_Edenred-Gecina_2021-07-27_EN
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