Groupe Renault Gives A New Dimension To Its On-Boarded Editorial Content Platform And Enters Into A Strategic Agreement Wi...
16 Mai 2019 - 5:05PM
GROUPE RENAULT
GIVES A NEW DIMENSION
TO ITS ON-BOARDED EDITORIAL CONTENT
PLATFORM
AND ENTERS INTO A STRATEGIC
AGREEMENT
WITH PUBLICIS GROUPE
Boulogne-Billancourt - May 16th, 2019 -
Groupe Renault today announced the signature of a
strategic agreement with Publicis Group and its newsdesk
Relaxnews.
The objective of the partnership
is to create the first global platform of editorial content for
mobility by bringing a new dimension to the
AEX (Augmented Editorial Experience)
concept initiated in collaboration with the Challenges Group in
2017 and presented at the last Paris Motor Show*.
With the advent of connected and
autonomous vehicles, Groupe Renault accelerates the development of
a new strategic activity and reinvents the time spent on travel.
The ambition is to offer users an immersive experience enriched by
editorialized and personalized content, whose value will provide a
real differentiator in the choice of vehicle purchase and use.
As part of this strategic
agreement, Relaxnews - newsdesk acquired by Publicis in May 2015 -
would contribute to the acceleration of the AEX project by bringing
its network of partners, its strategic, editorial and technological
expertise as a news agency, and the skills of its teams already
involved in the project. In addition, Publicis Sapient will
technically support the teams in the deployment of this platform in
terms of UX (user interface), technology and project
management.
AEX :
INTERMODULARITY APPLIED TO ON-BOARD
CONTENT
-
An unprecedented editorial
navigation experience during a journey with the successive and
uninterrupted use of a wide typology of content from different
suppliers or publishers, thanks to a system of elaborate links,
designed and orchestrated by the AEX platform.
-
A multi-content and
multi-source experience: a platform capable of aggregating all
types of media and audio content, including news, music, audio
books, podcasts, e-learnings or content based on geolocation and
user preferences.
-
An interactive and personalized
experience via voice command: thanks to artificial
intelligence, passengers will be able to interact with the
platform, which will get to know their interests and will also
suggest content. Thus, AEX will transform a passive experience into
an active conversational and contextual experience.
-
A seamless experience to
share: this platform will deliver content to listen to or share
on social media in all mobility contexts, whether on-board or
off-board.
-
An experience to be lived in
two years in Europe via a mobile application, then implemented
on-board.
For Thierry
Bolloré, Chief Executive Officer of Groupe Renault: " The democratization of major societal changes is at the
heart of Renault's DNA. AEX is a new illustration of this to enable
access to knowledge and information through the use of technology,
in order to make each journey an enriching experience. By creating
the world's leading platform for mobile content for our customers,
we are paving the way for a new era of on-board
experiences, which represents a major strategic acceleration
and long-term value creation for the Group. After the acquisition
of a stake in the Challenges Group, the agreement with the Publicis
Groupe and Relaxnews would be a key factor in our innovative vision
of the mobility of the future, which I sincerely welcome".
For Maurice Lévy,
Chairman of the Supervisory Board of Publicis Groupe: "In the spirit of constructive partnership, we are very
pleased with this strategic agreement, which reflects our
historical ties and strengthens our relationship with Groupe
Renault. We are proud that Relaxnews and Publicis Sapient can
actively contribute to the development of AEX to make it a
success".
* According to IPSOS, 373,000 visitors discovered
the AEX experience on the Renault stand at the Paris Motor Show in
October 2018. 75% were seduced by AEX, which attracted the
attention of many journalists and had the honour of the visit of
the President of the Republic during his visit to the Renault
stand.
*****
About Groupe
Renault
Groupe Renault has manufactured cars since 1898. Today it is an
international multi-brand group, selling close to 3.9 million
vehicles in 134 countries in 2018, with 36 manufacturing sites,
12,700 points of sales and employing more than 180,000 people. To
address the major technological challenges of the future, while
continuing to pursue its profitable growth strategy, Groupe Renault
is focusing on international expansion. To this end, it is drawing
on the synergies of its five brands (Renault, Dacia, Renault
Samsung Motors, Alpine and LADA), electric vehicles, and its unique
alliance with Nissan and Mitsubishi Motors. With a 100% Renault
owned team committed to the Formula 1 World Championship since
2016, the brand is involved in motorsports, a real vector for
innovation and awareness.
About Publicis Groupe - The Power
of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is
a global leader in marketing, communication, and digital
transformation, driven through the alchemy of creativity and
technology. Publicis Groupe offers its clients seamless access to
its tools and expertise through modular offering. Publicis Groupe
is organized across four Solutions hubs:
Publicis Communications (Publicis Worldwide, Saatchi &
Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious),
Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449,
Performics, Digitas), Publicis Sapient and Publicis Health. Present
in over 100 countries, Publicis Groupe employs nearly 75,000
professionals.
www.publicisgroupe.com | Twitter
: @PublicisGroupe | Facebook | LinkedIn
| YouTube | Viva la
Difference!
MEDIA CONTACT -
GROUPE RENAULT
Delphine DUMONCEAU
Delphine.dumonceau-costes@renault.com
06 09 36 40 53
Contacts
Publicis Groupe |
|
Sabrina Pittea / Karen Lim
Alessandra Girolami |
Corporate Communications
Investor Relations |
+ 33 (0)1 44 43 76 91 / 78 61
+ 33 (0)1 44 43 77 88 |
sabrina.pittea@publicisgroupe.com
alessandra.girolami@publicisgroupe.com |
Chi-Chung Lo |
Investor Relations |
+ 33 (0)1 44 43 66 69 |
chi-chung.lo@publicisgroupe.com |
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Publicis Groupe via Globenewswire
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