ARMONK, N.Y., May 18, 2021 /PRNewswire/ -- IBM (NYSE: IBM)
today announced plans to acquire Waeg, a leading Salesforce
Consulting Partner in Europe, to extend IBM's portfolio of
Salesforce services and advance IBM's hybrid cloud and AI strategy.
The acquisition builds on IBM's continued investment in Salesforce
consulting services to meet the rising client demand for
experience-led business transformation and new customer engagement
strategies backed by data, AI and machine learning.
"Salesforce continues to play a critical role in companies'
digital transformations as they adapt to the conditions created by
the pandemic. Trust is the new currency of customer and
employment engagement, and every touchpoint is an opportunity to
personalize the relationship," said Mark
Foster, Senior Vice President, IBM Services and Global
Business Services. "Waeg's strength in Salesforce consulting
services will be key to creating intelligent workflows that allow
our clients to keep pace with changing customer and employee needs
and expectations."
"Our partner ecosystem is an important growth channel for
Salesforce, and IBM continues to expand their capabilities across
the world, most recently with the addition of Waeg," said
Tyler Prince, Executive Vice
President, Worldwide Alliances and Channels, Salesforce. "The
combination of IBM and Waeg's Salesforce consulting capabilities
and assets will help give customers across Europe the capabilities to create streamlined,
automated experiences on the Salesforce platform."
Waeg provides a full spectrum of Salesforce consulting services,
from digital strategy advisory, business-to-business commerce,
marketing automation and customer experience design to
implementation and managed services. Founded in 2014 with
offices in seven European countries, Waeg is a leader in the
thriving Salesforce ecosystem, working with leading global brands
across industries, with deep expertise in manufacturing, healthcare
and life sciences.
This news complements IBM's acquisition of leading U.S.
Salesforce consultancy 7Summits in January, and significantly
bolsters global IBM Salesforce talent with strategic consulting
expertise and multi-cloud capabilities across Europe. With over 400 Salesforce
certifications, Waeg holds expert distinctions in Salesforce's
Navigator program in Manufacturing, Pardot, Salesforce B2B Commerce
and is a specialist across all clouds and the Healthcare and
Life Sciences industry.
"Waeg's growth was built on the simple notion of helping our
clients successfully navigate constantly changing customer
demands," said Chris Timmerman,
Co-Founder and Managing Partner, Waeg. "Now, as we join forces with
IBM, we are excited to leverage our collective Salesforce
capabilities to accelerate that growth across Europe."
The worldwide CRM consulting and systems integration services
market is estimated to reach nearly $21
billion by 20241. As a Global Strategic
Partner of Salesforce, IBM fuses AI, data and analytics across
enterprises to automate workflows and change
how clients do business. Waeg will join IBM's
fast-growing Salesforce business within IBM Global Business
Services to accelerate growth across Europe and offer enhanced capabilities and
world-class skills on the Salesforce platform.
IBM is expanding its cloud and AI consulting offerings to
deliver experience-led digital transformation for enterprise
clients. Over the last several months, IBM has made a series of
acquisitions to deliver on this strategy by boosting its hybrid
cloud and AI technology skills to expand its offerings, including
Nordcloud, 7Summits, Taos,
Expertus and Truqua. With the acquisition of Waeg, IBM is deepening
its investments in hybrid cloud and AI to manage complex
integrations and unify people, process and technology.
The transaction is subject to customary closing conditions. It
is expected to close this quarter.
Salesforce, and others are among the trademarks of
salesforce.com, inc.
About IBM
To learn more about IBM Global Business
Services, please visit: https://www.ibm.com/services.
About Waeg
Waeg is a leading Salesforce Consulting
Partner with several offices across Europe: Belgium, Denmark, France, Ireland, Netherlands, Poland and Portugal. Waeg refers to its global network of
member firms and their related entities.
Media Contact:
Jeannine Kilbride
IBM External Relations
jkilbri@us.ibm.com
1 IDC Worldwide and U.S. Systems Integration Services
Forecast, 2020–2024. Doc #US45198620, May
2020
Logo -
https://mma.prnewswire.com/media/1512376/Waeg_IBM_Logo.jpg