NEW YORK, June 3, 2019 /PRNewswire/ -- IBM (NYSE: IBM)
today announced the launch of Watson Ads Builder, a self-service
advertising solution that harnesses artificial intelligence (AI)
designed to empower creative agencies and developers to help them
build engaging, one-on-one conversations between brands and
consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers
to ingest and understand a brand's information and create dialogue
that is unique to each consumer, helping to deepen engagement and
drive brand loyalty. For example, a creative agency can
leverage Watson Ads Builder to create a unique brand experience for
an airline client. The ad can enable a conversation and answer the
most anticipated questions, like the best time to purchase a plane
ticket or details around in-flight experiences -- all based on near
real-time dialogue.
Prior to Watson Ads Builder, the typical conversational design
solutions might take months to develop and could require
specialized skills and manual effort. Watson Ads Builder can help
simplify this process by using Natural Language Generation and
Watson technology to encourage
brands to create, deploy, chat and connect with consumers with
speed.
"Consumer expectations are shifting, and people expect the
ability to communicate with brands on demand," said Jeremy Hlavacek, Head of Revenue for IBM Watson
Advertising. "Watson Ads Builder can change where, when and how
brands connect with consumers -- helping marketers increase loyalty
and purchase consideration."
Watson Ads Builder is the next generation of Watson Ads. Since
launch, brands like Behr, Best Western, Campbell's Soup Company, LEGO, Lufthansa and
Toyota have leveraged IBM's AI-backed ad experience to help
them deliver answers to consumer questions within an ad in near
real-time.
Along with featuring innovations that help solve world issues,
IBM Watson Advertising will host an interactive experience to help
marketers build their own chatbots and offer them the opportunity
to share their personal expectations for technology. Watson
Advertising will also tackle ad fraud and brand safety as part of a
panel discussion that explores how brands are using technology for
good. To learn more please visit: IBM Watson Advertising at Cannes
Lions 2019.
About IBM and Artificial Intelligence
A world leader
in AI software, services, and technology for business, IBM has
deployed Watson AI solutions in thousands of engagements with
clients across 20 industries and 80 countries. IBM's Watson AI
solutions are widely used in industries, including seven of the 10
largest automotive companies and eight of the 10 largest oil and
gas companies.
For more information about IBM Watson Ads Builder, please
visit
www.ibm.com/us-en/marketplace/watsonadsbuilder. For more
information about IBM, visit ibm.com.
CONTACT: Megan Levinson,
megan.levinson@ibm.com
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SOURCE IBM