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By Michael Dabaie
International Business Machines Corp. (IBM) said it launched Watson Ads Builder, a self-service advertising offering that uses artificial intelligence.
IBM said a creative agency can use Watson Ads Builder to create ads that can enable a conversation and answer clients' questions based on near real-time dialogue. Prior to Watson Ads Builder, the typical conversational design might take months to develop and could require specialized skills and manual effort, IBM said.
"Consumer expectations are shifting, and people expect the ability to communicate with brands on demand," said Jeremy Hlavacek, head of revenue for IBM Watson Advertising.
IBM shares were up 0.7% in afternoon trading.
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(END) Dow Jones Newswires
June 03, 2019 14:10 ET (18:10 GMT)
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