IFF Launches a New Purpose and Brand Identity Designed to Challenge the Industry
04 Juin 2019 - 04:00PM
Business Wire
Regulatory News:
IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading
innovator of taste, scent and nutrition, has been breaking
boundaries since its beginning in 1889. Today, IFF is kicking off a
new era that celebrates its history of innovation, customer-centric
focus, new capabilities and the drive to deliver for customers of
any size. IFF’s new purpose: To redefine & transform how we
live in and care for the resources of our world, shows its
commitment to being more than a flavors and fragrances company – it
advances its promise to do better for people and planet – and in
doing so, supporting its customers in their efforts to do the same.
A new brand identity and mantra of Uncommon Sense encourages
customers and employees alike to reject convention in favor of
delivering what the world needs.
Andreas Fibig, IFF Chairman and CEO, says that the new brand is
designed to challenge expectations: “Five years ago, we promised to
redefine IFF’s role in the flavors and fragrances industry. Since
that time, we have nearly doubled our product offerings, sales and
world-class talent and expanded our customers base by more than
tenfold. We have become a leader in sustainability -- responsible
for many industry firsts – and galvanized our employees to embrace
their role in making the world a better place.”
Mr. Fibig continued, “With such a diverse and expansive
organization, we needed a purpose that can connect us globally. So,
we’ve created something new in our industry – a purpose that both
embraces and goes beyond our day-to-day and helps us reach higher
for the good of people and our planet. That’s the essence of who we
are. We want to be ahead, doing more and doing it better than the
rest. Our new purpose and Uncommon Sense brand are aiming high, but
I believe our purpose should bring our people together while making
us stretch beyond what we think is possible today.”
Uncommon Sense, the Company’s new mantra, challenges its
employees to rethink conventional wisdom to create a culture where
ideas and possibilities flow. Mr. Fibig said, “This is the type of
approach that has led to some of the biggest dreams and greatest
inventions of our world. These are the ideas that have allowed us
to fly, that have sent humans to the moon; that let us dream of
living on Mars. Uncommon Sense opens the door for us to make the
impossible, possible.”
The brand is underpinned by three pillars: Question Everything,
Champion Creators, and Do More Good. Unapologetically bold and
purposefully inclusive, the new identity expands the definition of
IFF’s work and reaches further than ever before. To learn more
about IFF’s next era, watch the new brand video at www.iff.com.
# # #
Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using
Uncommon Sense to create what the world needs. As a collective of
unconventional thinkers and creators, we put science and artistry
to work to create unique and unexpected scents, tastes, experiences
and ingredients for the products our world craves. Learn more
at iff.com, Twitter , Facebook, Instagram,
and LinkedIn.
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IFFMichael DeVeauHead of Investor Relations and Communications
& Divisional CFO, Scent212.708.7164Michael.DeVeau@iff.com