IFF Releases 12th Annual Speed Smelling™ Collectors Edition: Slow Smelling™ to Celebrate the Timelessness of Fragrance
08 Octobre 2020 - 2:00PM
Business Wire
IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading
innovator of taste, scent, and nutrition & ingredients,
announced today the launch of its new Speed Smelling collection,
this year named Slow Smelling, a culmination of a side-project
initiative designed to empower in-house perfumers with the freedom
to create a set of uncommon scents without constraints.
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Slow Smelling (Photo: Business Wire)
Launched in 2009, the annual fragrance collection serves as
sensorial and experiential variation on the concept of speed
dating, showcasing the imagination and talent of IFF’s creative
team through an ancillary press event with its perfumers. With the
unprecedented challenges the world has faced this year, the 2020
Slow Smelling collection was inspired by the suspension of time and
of calmness as a way of reconnection to the self. The coffrets
presented at the virtual event, held in June, are now available for
consumers to purchase online.
“Our perfumers thrive on creative challenges,” said Nicolas
Mirzayantz, IFF’s Divisional CEO, Scent. We are thrilled to support
the artistry of our perfumers and to celebrate the mastery of the
craft with this edition. Produced at our Atelier du Parfumeur in
Grasse, where each fragrance is still compounded by hand, this
pursuit is a testament to Perfumery’s World Heritage Status granted
by UNESCO to the region and underscores the unrivaled fragrance
experiences that we can create at IFF.”
The 2020 Slow Smelling Collection includes fragrances by Fanny
Bal, Nicolas Beaulieu, Caroline Dumur, Jean-Christophe Hérault,
Bruno Jovanovic, Juliette Karagueuzoglou, Delphine Lebeau,
Domitille Michalon-Bertier and Julien Rasquinet, as well as Master
Perfumers Anne Flipo and Dominique Ropion. The coffrets are now
available exclusively at auparfum.com (EU) and Luckyscent.com
(US).
Exclusive videos featuring IFF’s perfumers, their creations and
pioneering ingredients can be found on the Company’s YouTube
channel.
Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using
Uncommon Sense to create what the world needs. As a collective of
unconventional thinkers and creators, we put science and artistry
to work to create unique and unexpected scents, tastes, experiences
and ingredients for the products our world craves. Learn more at
iff.com, Twitter , Facebook, Instagram, and LinkedIn.
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Michael DeVeau Head of Investor Relations and Communications
212.708.7164 Michael.DeVeau@iff.com