IPSOS LAUNCHES IPSOS.DIGITAL, ITS FULLY AUTOMATED RESEARCH PLATFORM
06 Novembre 2019 - 6:53PM
IPSOS LAUNCHES IPSOS.DIGITAL, ITS FULLY AUTOMATED RESEARCH PLATFORM
IPSOS LAUNCHES IPSOS.DIGITAL, ITS FULLY AUTOMATED RESEARCH
PLATFORM
Paris November 6th, 2019 – As part of Ipsos’ ongoing commitment
to deliver fast, high-quality data while bringing the best of
science, technology and know-how to its clients, Ipsos today
announces the launch of Ipsos.Digital, it’s self-service research
platform that offers clients fast, simplified access to global
research capabilities and insights.
This intuitive end-to-end platform provides
access to Ipsos’ fully integrated online panels of consumers and
other publics. Users first identify their sample – either targeted
at a specific audience, or representative of the general population
– from Ipsos’ high-quality online samples. Then, they can launch
their study in just a few clicks, receiving automated reports
within a matter of hours. Ipsos.Digital offers fully automated
online and exportable reports including dashboards, native
PowerPoint, PDF and a cross tabulation tool.
Ipsos has built this tool to seamlessly provide
clients with the best of technology and the best professional
expertise, providing as-needed access to our expert teams across
the world. “Ipsos.Digital reflects our commitment to outstanding
research quality and turning data into actionable truth. In an
ever-growing DIY market, we bring a unique alternative that
combines technology with state-of-the-art knowledge and applies our
principles of Security, Simplicity, Speed and Substance,” says
Didier Truchot, Ipsos Chairman and CEO.
The Ipsos.Digital platform contains a range of
solutions including FastFacts, its do-it- yourself (DIY) research
tool allowing users to build their own questionnaire. They can also
choose from over 700 pre-defined sample targets or create their
own. Other solutions currently available include Claims, Name,
Varieties and Visual Testing. Two flagship solutions will be
available on Ipsos.Digital as of January 2020: InnoTest (innovation
testing) and Creative|Spark (copy testing).
Ipsos.Digital is now live in the US, the UK,
France, Germany, Italy and Spain. It will be launched in 11 new
countries by January 2020 (Australia, Brazil, Chile, Canada,
Netherlands, South Africa, Sweden, Denmark, Norway, Russia, Poland)
and available in 60 countries by the end of 2020.
“The power of Ipsos.Digital is its ability
to streamline processes and enable clients to access insights in
hours rather than days or weeks. Platform users can work on their
own or obtain assistance from relevant Ipsos experts around the
world.”said Andrei Postoaca, CEO Ipsos.Digital
For more information please visit
www.ipsos.digital or contact Andrei Postoaca, CEO Ipsos Digital at
andrei.postoaca@ipsos.com
ABOUT IPSOS
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data coming from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help
our 5,000 clients navigate with confidence our world of rapid
change.
Founded in France in 1975, Ipsos is listed on the Euronext Paris
since July 1st, 1999. The company is part of the SBF 120 and the
Mid-60 index and is eligible for the Deferred Settlement Service
(SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
- 191106 Ipsos.Digital press release FINAL