InnovaDerma PLC DTC channel delivers best Black Friday weekend

Date : 05/12/2019 @ 08h01
Source : RNS Non-Regulatory
Valeur : Innovaderma Plc (MLIDP)
Cours : 0.7  0.0 (0.00%) @ 01h00
Innovaderma Cours Graphique

InnovaDerma PLC DTC channel delivers best Black Friday weekend


InnovaDerma PLC

05 December 2019

LEI: 213800WRAP6W8VDL6B38

InnovaDerma PLC

("InnovaDerma" or the "Company")

DTC channel performing well and delivers best-ever Black Friday weekend

InnovaDerma (LSE: IDP), a UK developer of life sciences, beauty and personal care products, is pleased to announce it continues to perform well and trading on Black Friday weekend was the strongest to date.

This performance was largely driven by Innovaderma's DTC platform with online store sessions increasing by 43% compared to the previous year. Returning customer rate was up 20% YOY and accounted for c.54% of customers. The DTC platform continues to be an important engine of Innovaderma's growth and will be key in the launch of the Company's new product category in H2 of its financial year.

Kieran Callen, Chief Executive Officer at InnovaDerma, said:

"We are delighted with the performance over the Black Friday weekend, particularly from our DTC platform, as we continue to benefit from the investments made in this important channel. It is also pleasing to see new customers visiting our website, demonstrating our ability to both attract and retain shoppers."

Further enquiries

  Joe Bayer                                +61 (0)3 9863 8030 
  Kieran Callan c/o TB Cardew              +44 (0)20 7930 0777 
 finnCap Ltd 
  Geoff Nash/ Kate Bannatyne               +44 (0)207 220 0500 
  Alice Lane/Manasa Patil - Corporate 
 TB Cardew 
  Shan Shan Willenbrock/Tom Allison        + 44 (0)20 7930 0777 
  Olivia Rosser                   

About InnovaDerma:

InnovaDerma PLC (LSE: IDP) specializes in the research, manufacture and marketing of clinically proven products in life sciences, beauty and personal care products. InnovaDerma has presence in Europe, US, Australasia, North Asia and Africa.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit



(END) Dow Jones Newswires

December 05, 2019 02:01 ET (07:01 GMT)

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