InnovaDerma PLC Launch of Prolong in the US and Australia
01 Mai 2018 - 4:42PM
RNS Non-Regulatory
TIDMIDP
InnovaDerma PLC
01 May 2018
LEI: 213800WRAP6W8VDL6B38
InnovaDerma PLC
Launch of Prolong(TM) , the world's only FDA-cleared medical
device for premature ejaculation in the United States and
Australia
Launch of smilingdick.com, a 'sex positive' platform for men
that aims to de-stigmatise male sexual health issues
InnovaDerma (LSE: IDP), a UK developer of life sciences, beauty
and personal care products, is pleased to provide the following
update:
As outlined in the Company's interim results in January, the
Company has now launched Prolong(TM) * -- the world's only
FDA-cleared medical device for premature ejaculation in the United
States and Australia. The launch is being supported by a highly
creative marketing campaign including a website smilingdick.com, a
new, first of its kind, ground-breaking sex-positive platform with
the aim to normalise and de-stigmatise discussions around sexual
health and wellbeing for men.
InnovaDerma conducted in-depth research with 4,000 men and women
across Australia and the United States and the findings form the
basis of the launch of Prolong and smilingdick.com. Most revealing
findings were one in two men in the United States believe they
suffer from premature ejaculation and in Australia, one in
three.
The Company is seeking CE Mark regulatory approval for Prolong
and once obtained, the device will be launched in the UK and
Europe.
Haris Chaudhry, Executive Chairman said: "I am delighted to be
launching Prolong(TM) , the world's only FDA-cleared medical device
for premature ejaculation in the United States and Australia
together with smilingdick.com. Sexual health issues have been
considered a taboo subject for far too long, igniting shame and
embarrassment in sufferers, which can manifest in various negative
ways -- impacting mental wellbeing and relationships. Through
Prolong and Smiling Dick, we aim to provide a non-prescription
solution with long term benefits and a platform to help people feel
open and supported in what should be a healthy and normal
dialogue."
Dr Andy Zamar, Medical Director, Consultant Psychiatrist,
Founder of The London Psychiatry Centre, and Creator of Prolong
Device said: "A loss of sexual confidence can have a huge impact on
mental wellbeing, being linked to increased mental health issues as
well as substance and alcohol abuse. For lifelong sufferers of
premature ejaculation, finding a permanent solution has previously
been hugely costly and time consuming, with treatments limited to
techniques like cognitive behavioural therapy. This has meant that
many men have not been able to seek support, and have been left
feeling isolated. Through this program, we're able to offer men a
cost effective, permanent solution -- with no side effects -- which
they can use in the privacy of their own home."
InnovaDerma +61 (0)3 9111
Haris Chaudhry/Joe Bayer 0071
finnCap Ltd +44 (0) 20 7220
Geoff Nash/Kate Bannatyne 0500
Alice Lane - Corporate Broking www.finncap.com
TB Cardew
Shan Shan Willenbrock
Tom Allison
Alycia Macaskill + 44 (0)20 7930
Joe McGregor 0777
About InnovaDerma
InnovaDerma PLC (LSE: IDP) specializes in the research,
manufacture and marketing of clinically proven products in life
sciences, beauty and personal care products. InnovaDerma has
presence in Europe, US, Australasia, Asia and Africa.
To find out more about Smiling Dick and the Prolong Device and
Climax Control Training Program, visit smilingdick.com.
*About the Prolong Device and Climax Control Training
Program
-- Prolong(TM) is a Class II vibrating medical device as
classified by the FDA and used as part of a climax control program
for males who suffer from premature ejaculation. It is designed to
increase the time between arousal and ejaculation through the use
of the training sessions using the stimulating vibratory effects of
the device on the penis as part of the "Start-Stop" technique.
Prolong offers an affordable, pain-free, one-off, or long-term
treatment option with no side effects. The Prolong(TM) prototype
delivered efficacy 338% above the combination of the Start-Stop
technique with behaviour therapy alone, which is the current gold
standard treatment for premature ejaculation. In a clinical trial
in Finland which featured a group of lifelong sufferers of
premature ejaculation, 70% of patients who failed on all known
treatments including drug treatment, improved after being treated
with Prolong(TM) and the improvement was either sustained or
improved six months after completion of the treatment.
About smilingdick.com
Smilingdick.com is a first-of-its-kind 'sex positive' platform
for men, which hosts a range of sexual health content providing
information and tips delivered through a positive, progressive, and
inclusive lens. So why does Prolong want to help dicks smile?
Sexual health issues like premature ejaculation have been
considered taboo for far too long, igniting shame and embarrassment
amongst sufferers, which can negatively impact not only
relationships, but mental wellbeing as well. Through
smilingdick.com, Prolong aims to pioneer a more progressive and
positive discussion, and help people feel open, supported, and
comfortable in what we think should be a healthy and normal
dialogue.
This information is provided by RNS
The company news service from the London Stock Exchange
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May 01, 2018 10:42 ET (14:42 GMT)