InnovaDerma PLC US distributor appointed and Nuthing launch in AUS
28 Septembre 2020 - 08:00AM
RNS Non-Regulatory
TIDMIDP
InnovaDerma PLC
28 September 2020
LEI: 213800WRAP6W8VDL6B38
InnovaDerma PLC
("InnovaDerma" or the "Company")
InnovaDerma appoints US distributor
Nuthing ranged in Priceline, Australia
InnovaDerma (LSE: IDP), a UK developer of beauty, personal care
and life sciences products, is pleased to provide the following
update:
US Distributor
The PCA Group (PCA), a long-established US based beauty brands
distributor, has been appointed as the exclusive distributor for
all the Company's topical brands in North America and South
America. The distribution agreement will include all major
retailers and e-commerce companies in these regions including
Amazon. Established 25 years ago and employing more than 600 people
worldwide, PCA works with global and disruptive brands including
Revlon, Too Faced, Elizabeth Arden and Burts Bees. The Company will
continue to market and sell its brands through its DTC platform and
via the QvC television shopping network.
Nuthing
Following positive responses from Priceline, all nine Stock
Keeping Units of Nuthing, the Company's hair removal brand are now
available to purchase in 152 stores and online. Priceline has 474
stores nationwide and is Australia's largest beauty retailer and
securing initial distribution in their larger format stores is an
important step forward in the Company's strategy to diversify
outside the UK. The brand's entry into Australia is its first
overseas following the successful launch in the UK earlier this
year, in c.800 Superdrug stores, online and on the Company's DTC
platform. Nuthing is the Company's latest skin-care innovation
brand which is much less seasonal and complementary to Skinny Tan,
offering the opportunity to cross target promotions
Joe Bayer, Executive Chairman of InnovaDerma, said:
" We are very pleased to have appointed PCA as our distributor
in the Americas for all our topical brands. They have an excellent
track record in distributing well-established and disruptive beauty
brands to major retailers and online platforms and we look forward
to working with them in gaining a major foothold in these
markets.
"We enjoy a strong relationship with Priceline in Australia and
it is particularly pleasing to have secured distribution for
Nuthing, a testament to this high quality, innovative and
well-positioned brand which only launched in February this
year.
"These agreements are key to furthering our strategic aim of
diversifying revenue streams outside the UK and we look forward to
making further inroads in these significant markets."
Further enquiries
InnovaDerma
Joe Bayer +61 (0)3 9863 8030
finnCap Ltd
Geoff Nash/Kate Bannatyne +44 (0)207 220 0500
Alice Lane/Manasa Patil - Corporate www.finncap.com
Broking
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TB Cardew
Shan Shan Willenbrock/Tom Allison + 44 (0)20 7930 0777
Olivia Rosser innovaDerma@tbcardew.com
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END
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(END) Dow Jones Newswires
September 28, 2020 02:00 ET (06:00 GMT)