Ipsos acquired majority stake in reporting expert Data Liberation
09 Décembre 2019 - 5:52PM
Ipsos acquired majority stake in reporting expert Data Liberation
Paris, December 9th, 2019 – Recognising the
importance of having fast, accessible and dynamic research
findings, Ipsos has made the decision to acquire a majority stake
in Data Liberation, a UK-based company highly specialised in
automated reporting.
Data Liberation focuses on the delivery of
market research results, building fully-featured reporting portals
and dashboards. The tool enables users to uniquely visualize data
using PowerPoint to its maximum capacity.
The acquisition follows a 15-year collaboration
between Data Liberation and Ipsos. It reflects Ipsos’ decision to
build up its capacity on automated reporting and ensure faster and
more accessible findings that contribute to an agile
decision-making by clients.
Data Liberation will be an integrated part of
Ipsos.Digital, the newly launched automated research platform.
“We are hugely excited to join Ipsos. The
acquisition opens up new opportunities to scale Data Liberation
solutions and offer a truly global platform, said Chris Morgan, CEO
Data Liberation.“Reporting is essential to offering a
high-performing DIY platform. With Data Liberation we empower
clients and researchers to make full use of the findings in real
time” said Andrei Postoaca, CEO Ipsos.Digital.
ABOUT IPSOS
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data coming from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help
our 5,000 clients navigate with confidence our world of rapid
change.
Founded in France in 1975, Ipsos is listed on
the Euronext Paris since July 1st, 1999. The company is part of the
SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com.
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