Ipsos partners with the World Economic Forum to reveal the state of the opinion on key issues
27 Janvier 2020 - 06:00PM
Ipsos partners with the World Economic Forum to reveal the state of
the opinion on key issues
Paris, 27 January 2020 – Ipsos is partnering with the World
Economic Forum to shed light on consumer attitudes and citizen
opinions on the world’s most pressing societal, political and
business matters via Global Advisor, Ipsos’ global research
service.
Fielded every month in 28 countries across the world, Global
Advisor provides the World Economic Forum with data and insights to
inform the Forum’s discussions with the foremost political,
business, cultural and other leaders of society and to shape
global, regional and industry agendas.
Throughout this partnership, ongoing since January 2019, Global
Advisor has delved into a plurality of topics, ranging from
aviation to data privacy and automation.
Most recently, three new studies were published during the
Forum’s annual meeting at Davos, showing opinions and behaviors of
the population on issues related to this year’s meeting
theme, “Stakeholders for a Cohesive and Sustainable World”.
- Global Divide on Social Mobility, showing
widespread enthusiasm about the future in emerging markets
contrasting with rampant pessimism in mature economies.
- Saving the planet starts at home, revealing
that two out of three adults have modified their behavior out of
concern about climate change;
- Only one third of workers expect their job to be
automated, which finds that most employed adults across
the world trust they have the skills needed to weather
automation.
“As the world faces increasing uncertainty and complex
challenges, Ipsos intensifies its commitment to conducting research
that helps understand people’s mindset and behaviors. The
partnership with the World Economic Forum showcases our
determination to accomplish this mission”, said Didier Truchot,
Ipsos Chairman and CEO.
Oliver Cann, Head of Strategic Communications for the World
Economic Forum, said “Co-producing this recurring data with Ipsos
enabled the Forum to access the general population in a robust and
representative way about its main topics”.
About Ipsos
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data coming from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help
our 5,000 clients navigate with confidence our world of rapid
change.
Founded in France in 1975, Ipsos is listed on
the Euronext Paris since July 1st, 1999. The company is part of the
SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP
- 200127 Ipsos for World Economic Forum