JCDecaux renews and extends its street furniture and large-format advertising offer in Lisbon
27 Juin 2018 - 06:15PM
JCDecaux renews
and extends its street furniture and large-format advertising offer
in Lisbon
Paris, June
27th, 2018 -
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that its subsidiary
JCDecaux Portugal has won the 2 lots of the competitive tender for
the installation and advertising operation of street furniture and
large-format digital panels in the city of Lisbon (505,000
inhabitants), via a combined offer, for a 15-year term.
This contract provides the design, installation, maintenance and
advertising operation of
-
2,000 bus shelters
-
900 2m2 MUPI panels including 250 digital
panels
-
125 large-format digital display systems
-
75 universal access automated public
toilets
-
20 2m2 MUPI panels and 5 large-format systems,
all digital, dedicated exclusively to municipal information.
This tender decision, ratified by
Lisbon City Council on 14 June, demonstrates the quality of the
JCDecaux offer and its ability to comply in every way with the
goals set by the City, i.e. the improvement in services offered to
public, quality of life and accessibility in the city, reduction in
the number of existing advertising locations, standardisation of
formats as well as the use of the most advanced digital
technologies. JCDecaux will bring all its experience and resources,
both local and at Group level, to complete this particularly
ambitious project successfully.
The new visual identity of
Lisbon's street furniture was designed by JCDecaux Portugal in
response to the city's request to enhance public spaces. Innovative
technologies will be used to develop interactivity with residents
and visitors, and the communication, in real time, of municipal,
cultural information as well as sport event.
Thanks to the consolidation and
rationalisation of the different contracts, but also JCDecaux's
significant digital investments, the municipality will also benefit
from a significant increase in the fee received under this
project.
Jean-Sébastien
Decaux, CEO Southern Europe, Belgium and Luxembourg, Africa and
Israel, said: "We are particularly pleased
with the renewal and extension of this partnership with the city of
Lisbon which started over 40 years ago in 1971. Our ambitious,
innovative and taylor made proposal was designed to comply in every
way with the precise requirements of the specifications both in
terms of design and the quality of the furniture. We mobilised our
206 employees in Portugal as well as our international teams in
order to deliver this very ambitious project driven by the city.
Outdoor advertising has a market share of 13% in Portugal - higher
than the world average - and is a dynamic and vibrant country in
which there is still little OOH digitisation of our media. This
large scale project, which consolidates the contracts and notably
digitises our street furniture, will put our advertising offer on
the same level as other iconic cities such as London or New
York."
Key Figures for
JCDecaux
-
2017 revenue:
€3,493m*
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good and Dow Jones Sustainability Europe indexes
-
N°1 worldwide in street
furniture (543,050 advertising panels)
-
N°1 worldwide in transport
advertising with more than 218 airports and 250 contracts in
metros, buses, trains and tramways (356,320 advertising
panels)
-
N°1 in Europe for billboards
(141,630 advertising panels)
-
N°1 in outdoor advertising in
Europe (672,220 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (216,290 advertising panels)
-
N°1 in outdoor advertising in
Latin America (77,190 advertising panels)
-
N°1 in outdoor advertising in
Africa (26,770 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (18,650 advertising panels)
-
Leader in self-service bike
rental schemes: pioneer in eco-friendly mobility
-
1,074,113 advertising panels in
more than 80 countries
-
Present in 4,033 cities with
more than 10,000 inhabitants
-
13,040 employees
* Restated from
the retrospective application of IFRS 15, applicable from January
1st,
2018
Communications
Department: Agathe Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
27-06-2018 # CP
Lisbonne_UK
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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