Jimmy Choo Launches NFT
15 Octobre 2021 - 6:28PM
NEWSBTC
Luxury fashion accessories brand Jimmy Choo is pleased to announce
its first step into the digital art and gaming conversation by
introducing two NFT initiatives, in strategic partnership with
UCOLLEX. As the final layer of the collaboration with New York
artist, Eric Haze, Jimmy Choo will be launching a one-of-a-kind NFT
for auction alongside 8,888 Mystery Boxes for purchase on the
Binance NFT marketplace. The NFTs reinforce the theme of
collectability that runs through the collaboration fusing art,
fashion and street culture. On October 20th, an animated artwork
featuring a digital version of the sneaker produced for the JIMMY
CHOO / ERIC HAZE CURATED BY POGGY collaboration will be available
to be bid on Binance NFT. The NFT features the sneaker rotating
against a canvas of Haze’s signature script and only exists
digitally. The auction’s highest bidder will not only hold the NFT
but will also receive a limited-edition hand-painted pair of
sneakers. The auction bidding will be hosted on the Binance NFT
marketplace. All profits from the auction will be donated to The
Jimmy Choo Foundation in support of Women for Women International,
helping women survivors of war rebuild their lives. In addition to
the auctioned NFT, Jimmy Choo will make available 8,888 Mystery
Boxes for purchase. They will be divided into four tiers of
scarcity: a single Jimmy Choo / Eric Haze LOVE 100 Glitter, 445
super-rare cards, 3,109 rare cards, and 5,333 neutral cards. Buyers
will purchase without knowing which card they will get ahead of
time. The Mystery Boxes will launch on October 20th on Binance NFT
for 30 BUSD. Users who collect either the SSR or the SR from the
Jimmy Choo Mystery Box will have the chance to receive a super
rare, never-before-seen NFT design by Jimmy Choo, launching at a
later date. NFTs, or non-fungible tokens, sit at the intersection
of art, fashion and technology. They are unique pieces of digital
data stored and protected via a shared online ledger and are minted
as one of a kind, which gives them their value. The launch of the
NFT is the final element of an ambitious multi-layered
collaboration born from the blend of three creative visionaries,
three global capitals and three distinct points-of-view bringing to
life one iconic partnership. The JIMMY CHOO / ERIC HAZE CURATED BY
POGGY collaboration fuses the unique creativity of the New York
based artist and designer, Eric Haze, the Japanese fashion icon and
guest style curator, Poggy and the brand’s London-based Creative
Director, Sandra Choi. Sign Up here:
https://row.jimmychoo.com/en_AU/eric-haze-poggy-nft.html The NFTs
will be available to purchase here: https://www.binance.com/en/nft
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