Loop Launches in U.S., Announces Kroger and Walgreens as Founding Retailers
21 Mai 2019 - 6:21PM
Dow Jones News
By Stephen Nakrosis
A new shopping service will allow customers in the Mid-Atlantic
region of the U.S. to purchase items for delivery in reusable
containers, part of an effort to reduce the amount of packaging
used by manufacturers and retailers.
Loop, which is an initiative from TerraCycle, allows customers
to place online orders, receive their merchandise in a reusable
tote, and return the packaging in the tote, which will be picked up
at their home, cleaned and re-used.
Loop on Tuesday said The Kroger Co. (KR) and Walgreens (WBA) are
the system's founding retailers.
Loop's pilot program launched in New York, New Jersey,
Pennsylvania and Maryland, and in Washington, D.C., it said.
"TerraCycle came together with dozens of major consumer product
companies from P&G to Nestle to Unilever, the World Economic
Forum Future of Consumption Platform, logistics and transportation
company UPS and leading retailers Kroger and Walgreens to create a
simple and convenient way to enjoy a wide range of products,
customized in brand-specific durable and reusable packaging," said
Tom Szaky, founder and chief executive of Loop and TerraCycle.
"Kroger's commitment to embrace innovation on our path to Zero
Hunger/Zero Waste aligns perfectly with Loop's mission to create a
convenient circular packaging solution for consumers," said Jessica
Adelman, Kroger's group vice president of corporate affairs.
"Walgreens is excited about this opportunity to help consumers
purchase sustainably packaged products and contribute to a
healthier planet," said Lauren Brindley, Walgreens group vice
president of beauty and personal care. "Innovative collaborations
with partners like Loop are critical to solving the complex issue
of reducing single-use plastics."
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
May 21, 2019 12:06 ET (16:06 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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