MTV & Sean ‘Diddy’ Combs, the Grammy® Award-Winning, Multi-Platinum Artist & Bus. Mogul, Announce the Epic Return of “...
15 Juillet 2019 - 07:59PM
Business Wire
The Super Team that revolutionized reality
competition TV is back by popular demand
Global casting call begins today across all
major social media platforms
Watch Diddy’s announcement video: here
MTV and Sean ‘Diddy’ Combs, the entertainment titan
responsible for the careers of some of the world’s biggest artists,
are reuniting to discover the next breakout superstars in MTV’s
“Making the Band.” The reality competition TV pioneer is
bringing the iconic series back to MTV by popular demand. Earlier
this week, Combs set off a social media firestorm by suggesting the
idea of the show’s return and the demand was too loud to resist.
“Making the Band” is set to bow on MTV in 2020.
“MTV and I are back together again!! ‘Making the Band’ is coming
back bigger, bolder and more cutting edge. MTB on MTV was the
pioneer of reality TV. We're going to bring that supernatural
energy back to the format and bring the world it's next global
superstars."
“We couldn't be happier to welcome back the incomparable Sean
‘Diddy’ Combs to his rightful home at MTV,” said Nina L. Diaz,
MTV’s President of Entertainment. “’Making the Band’ was ahead of
its time and the ultimate disruptor – fans everywhere have been
clamoring for a return and they are in for the biggest, most iconic
season yet.”
Grammy® Award-winning and multi-platinum entertainer Combs
announced the news today revealing open call across all major
social media platforms, including Instagram, YouTube and Twitter,
by uploading a video submission using #MTBCasting. Casting
opportunities will be announced in the coming weeks. Contestants
must be at least 18 years of age and be able to comply with the
eligibility requirements and all rules.
MTV is also bringing on music performance app Smule to launch
the “Making the Band” campaign, a first-of-its-kind feature
offering fans a curated playlist of songs to choose from to create
video auditions that can be shared across social media.
“Making the Band” first premiered on MTV in 2002 with Combs at
the helm. The series quickly became a breakthrough concept in music
and television that chronicled the real-life drama and intimate
journeys of chart-topping musical acts Danity Kane, Day26, Da Band
and Donnie Klang. Under Combs’ tutelage, MTV’s “Making the Band”
changed the game for the music-competition genre, creating some of
the most memorable and buzzed about moments in popular culture.
For more information and “Making The Band” updates, follow
@MakingTheBand on Facebook, Instagram and Twitter. Use
#MakingTheBand to join the conversation. Visit www.smule.com for
more info on the “Making the Band” campaign and start singing with
Smule.
About MTV:
MTV is the leading global youth media brand in 180 countries,
reaching 450 million households in nearly 30 different languages
across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA),
MTV operations span cable and mobile networks, live events,
theatrical films and MTV Studios.
About Sean “Diddy”
Combs:
Sean “Diddy” Combs, AKA Puff Daddy, started his career as the
director of A&R at Uptown Records, where he was integral in
launching the careers of Mary J. Blige and Jodeci. He later started
his own label, Bad Boy Records, which has fostered talent that
includes Mariah Carey, Method Man, Boyz II Men, Lil’ Kim and more.
Combs’ solo music career began in 1997 with his first single,
“Can’t Nobody Hold Me Down,” which shot to No. 1 on the Billboard
Hot 100, quickly followed by a No. 1 debut album that has gone
Platinum seven times. Over the course of his career, he has earned
three Grammy Awards and ASCAP’s Songwriter of the Year honor. As an
executive producer and featured personality on the 2002 unscripted
music series “Making the Band 2,” Combs was an innovator in the
phenomenon of reality competition television. Combs also has become
an established actor and executive producer in both film and
television. He starred in the 2008 telefilm “A Raisin in the Sun,”
for which he won an NAACP Award for Best Actor; and he
executive-produced the Academy Award-winning documentary
“Undefeated” and the Academy Award-nominated “Mandela: Long Walk to
Freedom.” He continues to apply the same drive and entrepreneurial
spirit to his philanthropic work and political activism with
Capital Prep Charter School. In 2016, Combs opened school in
Harlem, advocating his lifelong commitment to supporting education
and empowering future leaders. Most recently, he pledged $1 million
to the acclaimed Capital Preparatory Schools network, announcing
the charter has been approved to expand to a third location in the
Bronx. He has supported organizations including the National
Foundation for Teaching Entrepreneurship (NFTE), the Boys &
Girls Club and others that create opportunities for young people.
Combs has expanded the scope of his music digital cable network
Revolt by creating the Revolt Hip Hop Summit with AT&T to offer
networking and performance opportunities for local artists as well
as business skill development events. He also has served on the
board of the Hip Hop Action Network and rallied millions of young
people to register to vote during the 2008 election, through his
Vote or Die project.
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Michael Fabiani | Michael.Fabiani@Viacom.com Kelly Andersen |
Kelly.Andersen@Viacom.com Deron Marques |
Deron.Marques@Viacom.com
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