MTV Taps Former LEGO® Executive Lars Silberbauer for New Content Role
22 Octobre 2018 - 7:00PM
Business Wire
Exec Who Helped Transform Toy Brand into
Global Digital Leader Named Senior Vice President of Viacom’s MTV
Digital Studios
MTV has tapped Lars Silberbauer, the former LEGO® executive
credited with transforming the Danish toy brand into a global
digital leader, as Senior Vice President for Viacom’s MTV Digital
Studios. In the newly established role, Silberbauer will oversee
creative, development, and production for the network’s digital
originals, and lead MTV’s digital brand social channels, including
“Cribs,” “TRL” and more. Silberbauer will relocate from London to
New York and begin on November 1st, reporting into Jacqueline
Parkes, CMO and EVP, Digital Studios, MTV, VH1 and Logo Group and
Kelly Day, President, Viacom Digital Studios.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181022005646/en/
Lars Silberbauer (Photo: Business
Wire)
"Lars is a proven innovator who reinvented an iconic brand for a
new generation by bringing it to life in new, resonant ways across
platform,” said Parkes. “His experience, fresh ideas and dynamic
approach make him the perfect person to build on our momentum
across platforms, fuel the growth and expansion of the brand, and
engage our fans around the world.”
“MTV has an unparalleled library of great content, a strong bond
with viewers, real momentum, and much more – everything you need to
empower young people like never before,” said Silberbauer. “I am
beyond excited to work alongside Jacqueline, Kelly, and the VDS
team while taking on this fresh set of challenges.”
In his new role, Lars will be responsible for accelerating the
brand’s growth across platforms. Riding its hottest linear ratings
streak in seven years, MTV is expanding its effort to reach its
core demo on mobile and across social. The brand continues to
reinvent many of its popular titles for digital platforms —
including “Cribs,” “TRL,” and “Teen Code” — as it launches new
digital original series creating new IP.
As Senior Global Director of Social Media & Video at LEGO,
Silberbauer built the toy company's global strategy and team from
scratch, leading its successful expansion across social media,
search, and third-party video channels on platforms across the
globe. In 2014, he launched LEGO TV in 24 markets, delivering
high-quality animated LEGO content throughout world. Silberbauer is
credited with driving significant growth, as well as earning LEGO
international acclaim for its innovative approach to digital.
LEGO’s Facebook page now has more than 12 million fans, the
LEGO® YouTube Channel gets more than 1 billion views a year, and
the brand receives huge traffic on foreign social media
platforms.
Prior to LEGO, Silberbauer worked for ten years as a
strategist connecting traditional broadcasting with digital
experiences. He is a frequent speaker at global conferences and
events and considered a true thought-leader by industry experts.
Earlier this year, Silberbauer was named one of the 25 most
Innovative and influential marketers in Europe by the Holmes
Report.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181022005646/en/
ViacomDeron Marquesderon.marques@viacom.com
Viacom (NASDAQ:VIAB)
Graphique Historique de l'Action
De Mar 2024 à Avr 2024
Viacom (NASDAQ:VIAB)
Graphique Historique de l'Action
De Avr 2023 à Avr 2024