Maserati Awards Global Deal to TomTom
TomTom (TOM2), the leading independent location technology
specialist, today announced that it will provide Maserati with
maps, navigation software and connected services for the all-new
Maserati Intelligent Assistant (MIA) in-vehicle infotainment
system. Drivers of upcoming Ghibli, Levante and Quattroporte models
will be the first to benefit from a wide range of innovative
features provided by TomTom, including: IQ Maps, traffic, connected
navigation services, destination prediction, and a premium user
interface. The Ghibli, Levante and Quattroporte will hit the road
in October, whilst other models like the recently unveiled MC20
supercar will follow in 2021.
"We are delighted that our premium navigation
will now power Maserati’s exclusive sports cars,” said Antoine
Saucier, Managing Director, TomTom Automotive. “Maserati drivers
will benefit from seamless connectivity and automatic over-the-air
map updates so they can get in and get going.”
The MIA in-vehicle infotainment system includes
the full array of TomTom’s traffic and connected navigation
services. This includes TomTom EV Services showing charging points
and their availability for Maserati’s upcoming electrified Folgore
range, slated for 2021. New to Maserati cars, dynamic range mapping
will help drivers to visualize the vehicle’s range by displaying
how far they can drive on their map. If the car’s battery or fuel
is insufficient to make it to the selected destination, the driver
will be prompted via an onscreen warning to navigate towards a
charging point or fuel station. The driver will be provided with a
cost comparison of available recharging /refueling stations that
are within range.
Destination prediction is also a new feature
that enables the system to learn when it is time to prompt the
driver with guidance towards one of the user’s favorite places.
“We want Maserati drivers to get in their car
and focus on their driving experience,” said Theo-Han Jansen, Head
of e-Mobility and Connectivity at Maserati. “TomTom’s new
navigation with integrated voice control allows for a seamless and
TomTom’s integrated solution will be displayed
across both the center console and cluster screens, featuring a
premium TomTom user interface customizable to the driver's personal
preferences. This integrated approach means the MIA system can
project moving lane and turn-by-turn guidance, as well as speed
camera, traffic and hazard warnings to the vehicle’s cluster
screen. This feature reduces lateral head movement so drivers can
focus on the road for a smooth and safer drive.
TomTom is the leading independent location
technology specialist, shaping mobility with highly accurate maps,
navigation software, real-time traffic information and
To achieve our vision of a safer world, free of
congestion and emissions, we create innovative technologies that
keep the world moving. By combining our extensive experience with
leading business and technology partners, we power connected
vehicles, smart mobility and, ultimately, autonomous driving.
Headquartered in Amsterdam with offices in 30
countries, TomTom’s technologies are trusted by hundreds of
millions of people worldwide.
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