ATLANTA, April 4, 2019 /PRNewswire/ -- In advance of
Spring Black Friday, The Home
Depot® (NYSE: HD) commissioned a survey of 1,000
Americans* conducted by Wakefield Research to find out how people
use their outdoor spaces—front and back yards, patios, decks, etc.
The research also revealed the motivation behind completing outdoor
projects.
- About 30 percent of Americans don't know where to start when it
comes to outdoor projects and are seeking inspiration. Whether
they're looking to build a window box planter to feature the
flowers of their choice, or to increase curb appeal with a new
walkway, spring is a great time to spruce up any home.
- Confidence is key in tackling any project. Having more DIY
knowledge is the next biggest factor in getting that outdoor
project done, and it turns out Gen Z and Millennials are among the
most confident in this category. Those with self-doubt can join our
in-store DIY Workshops to gain the confidence to help them get
started.
- Millennials are the age group most interested in keeping up
their yards so their kids have a safe place to play, at 32 percent
and pets have a fun place to explore, at 31 percent.
- Of those who maintain their outdoor spaces primarily for
entertaining, Millennials unsurprisingly top the list at 39
percent, followed by Gen Z (36 percent). Setting up their patio
with budget-friendly dining sets and grills is a great way to
start.
- More than half of Americans (56 percent) say the biggest reason
for maintaining their outdoor space is to enjoy them privately with
those closest to them, with Boomers being the most private at 69
percent. Those looking for privacy can close the curtains on
that gazebo to protected from prying eyes and mosquitos alike.
- Those with an outdoor deck, on average, spend seven hours a
week outside; two more than those who do not. An outdoor space like
a patio or deck, allows one to amp up their grilling game while
hosting family and friends. They can even take it a step further by
cooking with produce from their very own veggie plants.
With The Home Depot's Spring Black
Friday starting April 4 and
running through April 14, homeowners
can easily increase their outdoor time by going outside and
relaxing or getting a jump on that outdoor project.
Customers looking for extra know-how or inspiration can talk to an
associate at their local Home Depot store or view The Home Depot's
Spring How-to Videos.
*Methodological notes: The Home Depot – Spring Yards Survey
was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 U.S. adults living in a home with an outdoor space,
between March 22nd and March 28th,
2019, using an email invitation and an online
survey.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus, by more than 3.1 percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe represented by the sample.
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SOURCE The Home Depot