Official Launch of Luminity®, DEINOVE's New Cosmetic Active Ingredient for a Radiant Complexion
23 Avril 2020 - 06:30PM
Business Wire
- Luminity® is a concentrate of neurosporene, an extremely
rare carotenoid that contributes to skin vitality and a beautiful
complexion.
- Clinical tests have confirmed its ability to boost radiance,
get even skin tone and reduce brown sports and dark
circles.
- A powerful antioxidant, it also protects the skin from the
harmful effects of overexposure to light, prevents
hyperpigmentation and the appearance of redness.
- A DEINOVE patented innovation, Luminity® is a 100% natural
active ingredient produced through fermentation of sugars.
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Luminity®, DEINOVE's new cosmetic active
ingredient (Graphic: Deinove)
DEINOVE (Paris:ALDEI) (Euronext Growth Paris: ALDEI), a French
biotech company that uses a disruptive approach to develop
innovative antibiotics and bio-based active ingredients for
cosmetics, today announces the official launch of Luminity®, its
second proprietary cosmetic active ingredient. A concentrate of
neurosporene, an extremely rare carotenoid, Luminity® is altogether
an outstanding antioxidant, a cell energizer and a radiance
booster. In particular, it protects against the harmful effects of
blue light.
"Since the Luminity® preview last November, we have been
actively preparing for the market launch of our second proprietary
active. Sales force training is underway, and we are preparing a
series of marketing actions to introduce this new active to major
brands. We are relying on robust clinical data that validate the
action of Luminity® on several highly innovative cosmetic
dimensions," said Coralie MARTIN, Marketing Manager at
DEINOVE.
Combining protective, modulating and stimulating properties,
each with outstanding efficacy levels, Luminity®’s value
proposition is to maximize the natural beneficial effects of light,
while protecting the skin from its harmful effects.
Light radiation, a major issue for the health and beauty of
the skin
Light is essential to life, and its crucial role in health is
widely recognized. Light exposure has a positive effect on energy
levels and mood, allows the synthesis of vitamin D, regulates
biological cycles and improves cognitive functions.
While moderate exposure to light also promotes skin health,
overexposure to certain wavelengths and growing use of artificial
light sources may disrupt metabolic functions, leading to premature
cell ageing. The harmful effects of UV radiation are widely known.
In recent years, attention is also focused on blue light. At the
edge of the visible light spectrum, blue light has a higher
wavelength than UV light and penetrates deeper into the skin,
causing insidious damage to the epidermis, and in particular the
appearance of dark spots.
While skin radiance is becoming a major issue in the anti-ageing
segment, Luminity® offers a positive solution, both protective and
stimulating, of the link to light.
Luminity® helps regulate and preserve skin metabolism
A unique concentrate of neurosporene, an extremely rare
carotenoid and an outstanding antioxidant, Luminity® helps regulate
skin responses to light, preserve and resynchronize the biological
clock ("circadian rhythm") and improve metabolic flexibility via
several mechanisms:
- By protecting cellular components, particularly the
mitochondria, which are essential for energy production, Luminity®
stimulates energetic metabolism, thus revitalizing the skin. Signs
of fatigue, especially dark circles, are reduced.
- By inhibiting the synthesis and transport of melanin, Luminity®
improves the radiance and promotes even skin tone. Dark spots are
reduced.
- Through its absorbent properties, and its action on both
activating cell metabolism and reducing melanin production and
deposition, Luminity® protects skin cells against the specific
wavelength of blue light. The skin is also preserved from the
appearance of redness.
The effects of Luminity® have been validated by robust in vitro,
ex vivo and clinical data.
These properties pave the way for various cosmetic
applications:
- Glowing skin cream
- Anti-aging/anti-dark spots cream
- Energizing/vitalizing cream, for dull and tired-looking
skin
- Daily Defense Cream
- BB (anti-blemish) and CC (anti-redness) creams
- Beauty sleeping masks, etc.
Neurosporene, a carotenoid now accessible thanks to DEINOVE
technology
As a metabolic intermediate of the formation of lycopene from
phytoene, neurosporene is a carotenoid rarely found in nature.
However, it is accumulated by photosynthetic bacteria1 and
extremophile microorganisms. Interestingly, it is also found in the
eye where it helps protect photoreceptors.
Based on its unique expertise in the biosynthesis of carotenoids
from extremophile microorganisms, DEINOVE has managed to optimize
and increase the endogenous production of neurosporene by
Deinococcus geothermalis. Delivered in a concentrated form, it is
now available for cosmetic formulation.
A patented innovation, Luminity® is a 100% natural active
ingredient produced by a sustainable sugar fermentation process,
and made in France.
ABOUT DEINOVE
DEINOVE is a French biotechnology company, a leader in
disruptive innovation, which aims to help meet the challenges of
antibiotic resistance and the transition to a sustainable
production model for the cosmetics and nutrition industries.
DEINOVE has developed a unique and comprehensive expertise in
the field of rare bacteria that it can decipher, culture, and
optimize to disclose unsuspected possibilities and induce them to
produce biobased molecules with activities of interest on an
industrial scale. To do so, DEINOVE has been building and
documenting since its creation an unparalleled biodiversity bank
that it exploits thanks to a unique technological platform in
Europe.
DEINOVE is organized around two areas of expertise:
- ANTIBIOTICS, New-generation anti-infective drugs: A
first antibiotic candidate, DNV3837, is now in Phase II. The
Company is also pursuing the systematic exploration of biodiversity
to supply its portfolio with new leads, drawing notably on
partnerships with bioMérieux and Naicons (AGIR program supported by
Bpifrance).
- BIOACTIVES, Active ingredients of natural origin with
cosmetics as the first market: DEINOVE is already marketing a first
cosmetic active ingredient, a second in partnership with Greentech
and plans to launch new assets in 2020. Several other cosmetic
actives are in development, including with Oléos (Hallstar Group)
and Dow. It also runs a program in animal nutrition with Groupe
Avril.
Within the Euromedecine science park located in Montpellier,
DEINOVE employs 60 employees, mainly researchers, engineers, and
technicians, and has filed about 350 patent applications
internationally. The Company has been listed on EURONEXT GROWTH®
since April 2010.
Visit www.deinove.com
1 Which use light as an energy source
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version on businesswire.com: https://www.businesswire.com/news/home/20200423005559/en/
Investors Coralie Martin Communication, Marketing and
Investor Relations Ph.: +33 (0)4 48 19 01 60
coralie.martin@deinove.com
Media ALIZE RP Caroline Carmagnol Ph.: +33 (0)6 64 18 99
59 deinove@alizerp.com