By Olivia Bugault 
 

Pernod Ricard SA (RI.FR) said Tuesday that it will restructure its French activities in order to return to growth in its domestic market.

The French premium spirits company said that its French model based on two subsidiaries--Pernod and Ricard--is "overly complex and lacks agility," and the company therefore decided to change its structure.

The proposal includes the merger of the two subsidiaries into a single entity called Pernod Ricard France, with effect from July 1, 2020. The proposed merger would lead to about 280 potential redundancies, Pernod Ricard said. However, the revamping would also create around 90 new positions, it said.

The strategy also includes the proposed disposal of two of its French businesses--the Cafe de Paris brand and the Cubzac production site to InVivo Wine, the company said.

The reorganization follows a 60 million euros ($65.5 million) loss in French sales in two years, Pernod Ricard said.

 

Write to Olivia Bugault at olivia.bugault@dowjones.com

 

(END) Dow Jones Newswires

October 01, 2019 12:39 ET (16:39 GMT)

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